The Ford motor company is one of the known and largest automobile manufacturers in the globe. In fact, they are the distributors and manufacturers of automobile in the six continents. Its brands include Lincoln, Ford, Volvo, as well as Mercury. Primarily, the company operates in Europe and United States. It is worth noting that the company employs approximately, and has its headquarters in Dearborn. The company has strong capabilities that make them meet their goals, missions and objectives. The SWOT analysis of Ford Motor Company focuses on its strengths, weakness, opportunities as well as threats (Datamonitor 3).
Ford Motor Company has tremendous strengths that have made it dominate the automobile industry. The company has a very strong position and base in the United States market. Other crucial strengths include “One Ford” approach, ECOnetic initiative, tremendous growth in China, as well as good financial performance (Bamford 12). In addition, the company faces various weaknesses that may be used against the company by other potential and rival competitors in the market. These weaknesses include high cost structure, poor environmental standards, and unprofitable operations in Europe.
Certainly, Ford Motor Company has tremendous opportunities that can help the company reach its potentials. One of the opportunities is the positive attitude on issues pertaining Green vehicles. Consumers of automobiles are focused on conserving the environment and reducing CO2 in the environment. The fact that there is an increase in the price of fuel, Ford Motor Company emphasis in producing hybrid engines that will lead to minimal fuel consumption. Perhaps, the company has focused on new standards of emission (Bamford 18). It is also on record that Ford is strategically experienced in making partnership and alliances with other automotive companies. Ford Company also faces many threats that may affect the profitability and performance of the company. These threats include the rising price of raw materials, increase in the use of public vehicles, intense competition, as well as fluctuating exchange rate (Datamonitor 8).
Ford Motor Company has five steps to strategic management. These steps are the vision, mission, evaluation, strategy, as well as implementation. The vision is Ford is to be a world leading consumer companyny for automotive services and products. In addition, the mission if the company is to be a global family that enjoys a proud heritage and committed to providing mobility to individuals in the entire world (Datamonitor 4). In fact, the company anticipates the needs of the consumer so as to improve their life. The objective of the company is to sell various vehicles and make a tremendous amount of profit to stockholders, and create employment. The company is also focused on evaluating the company's performance based on profitability, expenditure, and revenues. The implementation of strategies has been always swiftly so as to meet the demands of the consumers and satisfy the consumers.
Work cited
Bamford, Charles E, and G P. West. Strategic Management: Value Creation, Sustainability, and Performance. Australia: South-Western Cengage Learning, 2010. Print.
Datamonitor. Ford Motor Company SWOT Analysis. Jun2011, p1-11. 11p. 2
