Business
Business
Activity 1
1. It is the responsibility of a leader to earn the trust of his employees that they can have full confidence in their leader in hard times. For that, it is necessary that the leader should reflect ethical leadership qualities to gain the trust and creates a good environment of the organization. It can be said that it is the internal consistency, proactivity, and backup strategies that help leaders to prove themselves. By putting aside ego and anger while dealing with an employee, a leader can make his position strong within the organization.
A clear and coherent ethical framework designed by a leader help him taking the right decisions during the difficult times. It will help the leader to create a positive organizational culture in which everyone will be confident enough to perform different tasks with the support of their leader. It will result in the ultimate growth of the organization (MacDonald & Williams-Jonee, 2002).
2. It is the matter of fact that company’s culture shapes the behavior of its employees and leaders. Therefore, by bringing change in the culture the behavior of the employees will also be changed. It is the reason that by changing the culture of any organization attitude of employees will be changed in a positive manner. In other words, it can also be said that attitude determines altitudes. It means that positive attitude of employees of any services company will contribute to the success of the company. As the services companies need strong ethical management strategies to deal with employees (Ethical Decision Making - some basics, 2012).
Therefore, the leader of the company should have a positive attitude towards its employees so that he can influence his employees and their behavior and their work performance. It is the reason that alignment with the team is necessary in order to improve the performance level. Therefore, it is said that to bring positive change in the culture of a company it is necessary to bring change in the attitude, behaviors and values (MacDonald & Williams-Jonee, 2002).
Considering the proposed idea of the market research firm it can be said that the “Baby Needs a New Crib,” an on-line retailer should not pursue with the new proposed marketing strategy. The reason is that if the high-risk consumers will be allowed to purchase up to $500 worth of merchandise on credit without a credit check, then there is a possibility of high loss, as it is a highly risky idea for a company that is already facing a decline in their sales and profits. Although, the market research firm believes that for an ultimate success of the company it is not necessary that only financial bottom line should be considered but its social, environmental, and ethical performance also matters (Carr, 1968).
Thus, by targeting lower-income single parents, the firm will be able to improve its social performance, and it will be profitable in the long run. It should be noted that to target this new market new marketing campaigns will be required that means further investments will be needed. Therefore, in the declining phase of company’s sales and revenues new investments and strategies for long-run profits that can be in losses at the start will be highly a wrong decision and strategy. Even though, extremely high-interest rates will not be able to cover the losses because it will be difficult for lower-income single parents to pay high-interest rates.
References
Carr, A. Z. (1968, 01 01). Is Business Bluffing Ethical? Retrieved 06 15, 2016, from Harvard Business Review : https://hbr.org/1968/01/is-business-bluffing-ethical
Ethical Decision Making - some basics. (2012). Retrieved 06 15, 2016, from Canadian Council for International Co-operation: http://www.ccic.ca/resources/archives_coe_ethical_decision_making_basics_e.php
MacDonald, C., & Williams-Jonee, B. (2002). “Ethics and Genetics: Susceptibility Testing in the Workplace”. Journal of Business Ethics , 35 (3), 235-241.
