Free AD-Free Brand Idea: Flame Broiler Essay Sample

An ad-free brand is developed inside out using the passion and energy of the people whom it concerns most from both inside and outside the company. Therefore, in order for the Flame Broiler to be an ad-free brand it needs to be developed inside out using the passion and energy of the people whom it concerns most from both inside and outside the company. This should not happen only from outside the company as in the case with the Flame Broiler. Involving the employees and other inside stakeholders of an organization in the development of a brand helps in creating more awareness for the brand, and thus, Flame Broiler should ensure its employees are also deeply engaged in the brand development.
One of the ways through which Flame Broiler can engage its employees in brand development is by carrying out training on the healthy food. When the employees are trained well regarding the healthy food concept, they will be able to internalize the brand’s message. Therefore, they will not be feeling like the brand is being forced on them. As a result, they will be able to help the company create more awareness for the brand.
Additionally, the Flame Broiler can also be made to be an ad-free brand by using social media. Through the social media, the Flame Broiler will be able to reach its target market and thus enhance the brand access. Also, the social media such as Facebook and Twitter will provide the customers with the platform for airing their views regarding the Flame Broiler brand. Therefore, the company will be able to develop a brand according to both the energy and passion of those it concerns most from both inside and outside the company- an ad-free brand.