Objectives of any advertising effort should rhyme with marketing and promotional objectives together with the business mission and vision of any firm
Informative advertising
The informative advertisement shown provides information on when it is not safe to use an iPod; it displays a person listening to music in his iPod by use of earpieces. A mathematical illustration is given using plus (+) and equals (=)signs showing that if an iPod user has their earpieces in the ears on the road where cars are passing they may not hear the cars approaching, the cars may run on them, which would lead them to get harmed and finally land their selves on wheelchairs due to broken limbs. The advert serves as a warning against use of iPods on the road by raising the public awareness on safe and responsible iPod use on the road; it will help the user’s to make an informed decision of not using iPods on the road so as to avoid accidents which could hurt them. This advert could increase sale of iPods if more users are safely using the iPod hence it is less associated with accidents, potential buyers will therefore not consider this as one of the disadvantages of iPods use hence they will purchase it more comfortably.
Informative advertisements alert the customers of entry into the market of new products, updated, refurbished or re-launched products, It serves to educate consumers about a product by providing facts about the product or service being offered and examples of when and how to safely use the product.
Persuasive advertising
The persuasive advert used displays a beautiful woman whose body’s top half is seemingly naked holding a red placard printed the words SALE in large fonts. This advert aims at persuading a consumer to buy a product which the woman is promoting; it uses the appealing features of the beautiful woman to influence the consumer to think that the product in offer is as nice as this woman. Use of a bright red color has a large impact on the consumer’s eyes and mind making the consumer remember the product in offer for a long time. This could persuade the consumer to persuade the product with the thought that it will offer equally good services as the beautiful woman.
Persuasive advertising is used to influence consumers to purchase a good or service in offer, this helps to increase the demand for a good or service. It aims at changing or maintaining an attitude so as to persuade consumers to buy. Persuasion is the way to get to sell.
Reminder advertising
The reminder advert displays a person taking some tablets, and statements reminding the consumer to consult their doctors about the drug Arbitraer. It serves to promote the drug Arbitaer by reminding the consumer of the drugs’ existence and further advices them to consult their doctors when consuming it. This advert can remind past customers about the drug or create heightened curiosity among new consumers to know about the drug.
Reminder advertising aims at keeping in a consumers mind a product which they are familiar with, reinforces earlier advertising information, it repeats the products name, public response, customer testimonials with an aim of reminding earlier customers and acquiring new customers. Used mainly for products at the end of the product life cycle. It reminds customers of the benefits offered by a product or the current necessity for the benefits offered by the product.
