A – Allure – It has to emanate an aura of uniqueness and refinement that is irresistible and makes anyone want to try out.
B – Boldness – Even in discrete appearance, it can never go unnoticed to the client, or anyone who comes in contact with it.
C – Customization – Because all the care for the client has to fit every aspect of the client’s taste and personality.
D – Decadence – Because the client must feel like no more luxurious, or better place could possibly exist.
E – Elite – Makes the client feel like he/she belongs to that very strict list of people in the world, who are privileged with the very best this same world has to offer.
F – Fabulous – Because it must impress each and every person, making them be in love with it.
G – Glory – It should reflects the gloriousness of Man’s ability to build what is divinely attractive to the eye.
H – High-end – Equipped with the latest, most advanced trends in fashion, design and technology, in order to serve the client luxurious and instantly.
I – Indulgence – Because it has to be capable of fulfilling every single desire the client may have, with a very high level of intensity.
J – Jewels – It must only be compared to a beautiful jewel, place of all things beautiful.
K – Kindness – Every communication with the client must be heart-felt, taking care of every problem, or situation.
L – Love – Above all, the client should never feel other than loved and taken care of.
M – Model – It should be the standard, to which every other one should be measured.
N – Necessary – It should come up on every client’s mind, when thinking of a place to be, whenever possible.
O – Ostentatious – Again, even in discretion, the luxury, great taste and high refinement should never be doubted; they should always be presented clearly.
P – Paradise – The client should feel like being here is a divine present that makes him/her feel like there is nowhere else better to be.
Q – Quality – A characteristic that has to be present at a very high level, in each detail, corner, service, place, or person involved.
R – Royal – Every client must have a royal treatment.
S – Solid – Its presence must be solidified for its reputation and acknowledgment.
T – Total – It must cover all things and services necessary and the ones no other can offer, with little or no exception.
U – Universal – A world symbol.
V – Virtuous – It must be seen as making part of the world of Fine Art.
W – Welcome – As if the client was home – or even better – the first moment he/she walks in.
X – X-ray – The ability to view and anticipate every need of the client.
Y – Youthful – A place where nothing, nor anyone, gets old, ever.
Z – Zenith – It is the highest point to aim, when thinking of luxury, decadence, indulgence, quality and uniqueness.
