Market strategy valuable tool for every organization with the primary goal of increasing the sales or the service provision for each company. American Risk Insurance Company is a firm that aims at getting more customers for is agencies. Besides being one of the best insurance enterprises in the industry, it is still working hard to get more customers. The interest in not looking what where the company is going and how it will reach there. Therefore, the success of the insurance of the company should not be considered, but rather we should look at strategies. Therefore, the paper will explain the marketing strategy that the enterprise will adopt to achieve its marketing goals.
The company has many goals which are more than just increasing the sales. It is important to understand that marketing is not sales. Again, it is important to realize that the two are not entirely different. A good marketing plan entails how you can influence the calls to leads into your premises. Therefore, a good marketing strategy gives firm, strong customer bases that are aware of the brand name. It targets the potential clients and therefore it should be directed to reduce the wastage of resources. There are certain strategies the company will take to influence the customers. The techniques will be able to improve and boost the insurance agency
The first approach that will be essential to the enterprise and most fundamental to the company is getting a business to the internet. The presence of internet everywhere and increase in accessibility of internet in each and every corner of the country is significant because it has the capability of reaching as many people as possible. Therefore, the company should venture in the internet using different ways with the first one being the creation if website. The insurance agency should create a website with easy to remember URL giving the potential clients ability to find the company.
Secondly, the company can go to the internet through venturing in mobiles and use of social media. Many people have access to smartphones which they use to navigate everything. The increase in the smartphone is good chance for the company to come up with mobile APP, which the customers can install on the phones. Making the app will give the customers easy time in reaching the products. Marketing in the social media is an equally important method. Social Media is the leading media. Marketing the agencies in different platforms like Facebook and Linked In will give the company positive results.
The strategy that the corporation is planning to undertake marketing process called increased contact. It is the type of marketing whereby the company in question will have to choose a big name medium or intermediary. Creation of community connection can be done via many ways such as sponsoring events. Hosting charities and sports events will enable the company to increase its awareness to the customers, and the process can be rewarding.
Community contact will be ensured be carried out by use of many more methods like entering in referral treatments. The professional of American Insurance Company will enter into mutual agreements with the members of the professional network help in references. Going to the customers is the other plan that the government is going to make more contractor clients who will, in turn, increase the sales of the goods. These methods will help the company to increase its sales and achieve its targets of increasing its customers in double folds by the end of the year 2017.
Works Cited
Hanson, Ward and Kirthi Kalyanam. Principles of Internet Marketing. South-Western College Publishing, 2007.
Majaro, Simon. "Marketing insurance services: the main challenges." Service Industries Journal (2008): 77-90.
Zeithaml, Valarie A, Mary Jo Bitner and Dwayne D. Gremler. Services marketing strategy. John Wiley & Sons, 2010.
