In the first point of the article, the author says that Talk radio's listeners are disproportionately old and male. I agree with this point because most of the young and medium-aged people are out there working, which means they have less time to listen to talk radio shows. Most young people are interested in reading articles and watching television shows, but not listening to talk radio shows. In radio programs nowadays, most shows are conservative talk programs and political talk shows. The expected audience in political shows is elder people, especially men as women are busy running other errands. Besides, not so many women are interested in politics.
In the fifth point of the article, the author claims that talk radio is struggling to maintain its status quo. The author also says that there are chances of talk radio never being what it used to be. The main reason to this according to the author is a new competition in the media, which pressures the people involved in the radio to make numbers. In my opinion, it is correct for the author to claim that the radio talk will never be the same again. Most of the new radio talks are always about mental states, which include thoughts, emotions, hopes, perceptions, ambitions and feelings. If radio talks are not about mental states, they are always about politics (Turow, 2013). This has created a monopoly in the talk shows, gradually killing creativity of the radio people.
In the seventh point of the article, the author says that the radio can still be a great medium of communication. The author claims that this greatness will come from people who can do interesting and creative things using the medium. In my opinion, advancement in technology can be of great help in reviving the radio industry. Most devices nowadays have inbuilt FM radios, which makes it possible for one to listen to them anywhere.
References
Turow, J. (2013). Media today: mass communication in a converging world ([5th ed.). New York: Routledge.
