Article summary
Article summary
The article explains that how technology in the man’s grooming products have taken place with advancement of providing comfort for their living. This article has provided details about the male grooming product brands that are named as Gillett, Dollar Shave Club and Manpacks. Whereas, Gillett is referred to the blade that include “one razor for every pitchman who it is going to hire”. The Global analyst report showed that the Global Shaving Market has a worth of $25 Billion and the industry is making this much amount on an annual basis. The theory behind Gillett Company is that it provides an urge for its customers to buy its products. As using Gillett products customers look more handsome by just paying a little more for a razor that offers them more blades.
However, the strategy made by Dollar Shave Club through getting the partnership with the large razor manufacturer made it to lead the Dollar Shave Club through its customers by providing them a good quality razor at affordable price.
The company Manpacks has polished their work through getting connected with Lazy man that has provided grooming to them for the 2 years. Also, the company offers different man grooming products that are categorized as, razors, condoms, t-shirts and underwear. These products are sold on quarterly terms based on subscription (Vance, 2012).
Three Ways to Reinvent Retail for Men
The article is about men’s clothing and their experience of shopping. The writer of this article share his experience with the MasterCard in which writer enters to the project titled as total shopping solution. There are two very successful services are mentioned in the article that are; “commerce intelligence” and “commerce coalition”.
Further the articles move towards the Men’s Fashion Spiral i.e. men requires more time to set up their style and dressing according to their appearance. Mostly, men experience towards their shopping is sad as it is predictable pattern.
There are techniques provided through which men can choose their dressing style according to their occasion that they are attending such as formal, casual, work or semi-formal event. Moreover, the article ends up by saying that it would be helpful, if every clothing style has a tag on it that is on when and where you can wear those styles (Faktor, 2012).
Work Cited
Faktor, S. (2012). Three Ways to Reinvent Retail for Men. [online] Retrieved from: http://www.forbes.com/sites/stevefaktor/2012/10/23/three-ways-to-reinvent-shopping-for-mens-clothing/2/ [Accessed: 5 Apr 2014]
Vance, A. (2012). Lazy Men: The Next Frontier In Online Retail. [online] Retrieved from: http://www.businessweek.com/articles/2012-03-08/lazy-men-the-next-frontier-in-online-retail [Accessed: 5 Apr 2014].
