Article: “Getting Practical on Social Business Process Design”
Synopsis: Social Media business process design is beneficial given that the right process was applied to enable risk avoidance, cost effectiveness and quick response in dealing tough situation. Triage, social media workflow and general process helps increase the end goals and eliminate inefficiencies. The article provides the walk through steps in creating a process using four principles namely recognize, identify, plot and practice. It also appears that crisis process is among the essential keys in social media process that should also be taken into consideration. There is no time to step back when a crisis occurs in the social media process and definitely no time to find someone to inform about the situation because the key is to move to the net step immediately. What's important when designing social media process design is to recognize the current process, identify the people involved, plotting it out, practice, revise and repeat.
Why Chosen: The article provides a comprehensive step-by-step approach in understanding the social media process design. It gives insights about dealing with issues in implementing social media business and the ways it can be prevented. The information provided by the article is useful for everyone that are contemplating to involve in a social media business, which is one of the most profitable business models today.
Application to Course: The benefits of knowing the effective approach in social media process is crucial in maintaining the competitiveness of any business that are challenged by shifting market behavior and changing business dynamics.
What You Learned: Social media business is not as simple as acquiring people to form a community that creates profitable opportunities. The design in which the social business was based from requires a carefully structured process in order to be successful.
Citation: Kostya, M. (2012, September 24). Getting Practical on Social Business Process Design. Social Business News. Retrieved September 30, 2012, from http://www.socialbusinessnews.com/getting-practical-on-social-business-process-design/
