Free Article Review On Procter Gamble And Some Of The Lessons It Provides For Companies Who Want To Move

Unlike most of their competitors, P&G does not stay put in business being happy with what they already have, but they constantly do their best to embrace the world and accomplish their main mission - helping improve every person’s daily existence.
The first lesson the company provides is not to underestimate low-income customers in business. Trying to help Indian or Chinese people live with what they have and no more means becoming an indisputable market leader in the nearest future. A quintessential idea of business is the ability to see where the profits are moving to, and not just being stuck at the place where they already are. Highly-populated countries are the best choice of valuable return on investment – although it takes a lot to research everything in detail, later “$2 a day” consumers from populous countries will lead the company to the greatest success ever.
Furthermore, P&G emphasizes the importance to research a target audience before launching any product. What is crucial is that the research should be conducted exactly in the area where a company is going to sell its product. Thus, all the peculiarities of the people there can be taken into consideration in order to produce a perfect product that matches every local person’s needs. Destroying prototypes and further product’s modification is also something P&G call for when observing consumers in their daily lives.
Spending a lot of assets on R&D for the purpose of further seizing the greatest markets in the world is definitely worth doing – this can be defined as P&G’s main message to companies.