What better way to find out about what is trending in the travel industry than asking the travel agents themselves! That is what Benchmark Hospitality International did to get an idea of the travel industry’s current trends, to anticipate future ones and somehow gain insights on how two of their newest consumer brands are gaining foothold in the industry.
The survey, which was engaged in by over 20,000 travel professionals, clearly showed that technology has the most impact when it comes to travel decisions nowadays. Five out of the 10 travel trends are influenced by technology and its effect on how travelers decide on where to go to, their considerations on where to stay and how they do their bookings. Unlike before, most bookings are now done direct, prompting travel agents to work doubly hard to get the bookings themselves. The survey also showed that amongst the top considerations of travelers is if that the Net would be accessible in their hotel rooms. This came in as the second reason for picking a destination, the top being the location, of course. Prior to making a booking, most people rely on the Web to tell them where to go. It is very easy now to see feedbacks and online reviews regarding a hotel or a resort and base one’s decision on what the sites have to say about them. Not surprising is the fact that, even travel agents nowadays rely on the websites to make reservations. All the more reason for hotels and leisure providers to have an updated and appealing website.
In general, the TAs see a growth in the industry in the upcoming years, mostly coming from leisure travel rather than business. However, one thing remains the same despite the tremendous impact of technology on travel trends, the importance of customer service. Everything may be done on the Web these days. But technology will not do any service provider any good if they do not live up to the expectations, needs, wants, and preference of their customers. It is, however, still the most important thing in order to sustain one’s business.
Free Article Review On Top 10 Travel Trends For 2014
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