As a large automobile manufacturer, our core mission is to develop into internationally competitive automobile company. Firstly, to approach the situation, we need to know what impact the economic development has on the environment. Our company cannot successfully pursue pecuniary interest, if its production causes harmful environmental pollution. Every person on the earth, and specifically large automobile manufacturers should have a responsibility to improve the environment. We are aware that, the earth's resources are limited, and due to our overexploitation of energy, it makes the environmental damage incredibly serious. With a more rapid economic development over the past couple of years, large amounts of energy consumption make the earth's climate deteriorating, and as a result no country is immune to global warming.
We must be concerned about the environmental issues daily, because there are many pollution problems caused by global warming. Air pollution is one of the main causes of this hazardous phenomenon. With the development of the branches of industries, many factories use again lots of fossil fuels, such as coal and oil, and excessive emissions of toxic gases. When air pollution reaches certain concentration, it becomes unsafe for the population and can not only cause the environmental disaster, but also start the global warming that poses the risk to health. It will definitely influence everyone living on the earth, especially affecting the human respiratory system. Nonetheless, lots of traders are eager to increase their profit and they promote excessive cutting of trees. Yet, forests affect the global climate change, as well as regulate the flow of air and water circulation. With reduction of the original forests, ecological functions of the forests are irreversibly damaged. With enhanced global warming nowadays, frequent floods and droughts occur. As the temperature rises, glaciers begin to melt and the sea levels are expected to rise even higher, with many cities around the world facing the threat of being submerged. Global warming does not only harm the natural balance of the ecosystem, but also pose a serious threat to human survival. People may not act irresponsibly anymore and pursue their pecuniary interest, while ignoring the impact on the environment. We all have to reduce pollution and protect our environment.
In my opinion, there are two aspects our company can introduce to reduce the climate change. On the one hand, since the global warming deteriorates the climate, for many customers the demand for cars will reduce, which directly affects our company's car sales. Considerably, there exist all kinds of disasters caused by global warming. For example, frequent earthquakes result in incalculable disasters. Yet, the scientists do not have a solution to prevent all the earthquakes on earth, because the current level of technology cannot correctly predict each and every of the earthquakes. When an earthquake has occurred in the city, it destroys transportation facilities and makes the whole situation serious. The main damages are road cracks, twisted rails, broken bridges, and collapsed tunnels. This usually causes severe damage to the whole road infrastructure, frequently interrupting or blocking traffic. Furthermore, global warming increases floods. When heavy rain water increases in volume, the coastal sea-level rise would make floods occur frequently and cause enormous economic losses. This directly impacts on people driving cars, because floods destroy the main roads and may disrupt the entire road transportation.
These occurrences described earlier might discourage consumers from purchasing a car, since they need to consider how to bear the high risk of road transportation and high insurance premiums. By the extreme weather, the vehicle becomes effortlessly damaged, thus consumers would worry about their vehicle maintenance costs as they will stagger. Notably, customers may consider buying fewer vehicles that is going to affect our company's vehicle sales and lead to massive losses in the future. To maintain the normal operation of our company, the company needs to face the cost increase and the profit reduction.
On the other hand, the global warming provides other direct threats to the automobile manufacturer. As technology progresses, the country’s economic development is more rapid. Development of automobile industry generally improves the life of people; people can travel more conveniently, thus cars have become an inseparable way of transportation in our lives. Because automotive energy used mainly fossil fuels, such as gasoline, these fuels cause air pollution and consume the earth’s limited resources. Automobile exhausts with harmful substances also affect the human health. Car pollution on our bodies cause a range of diseases, including severe damage to the respiratory system, and it is highly carcinogenic. When gasoline is used for the car, its prices will affect the vehicle production costs and consumer choice. As soon as the gasoline prices rise, the Enterprise Cost will be increasing. It mainly reflects on the prices of raw materials and transportation costs. Cars’ fuel consumption is very impressive, and belonging to durable goods, nowadays a lot of consumers are most concerned about the energy saving. Customers who cannot pay the high price of gasoline will give up the purchase of car. As a result, this phenomenon will decrease our company's profit and sales revenue will appear to decline substantially. In order to avoid bankruptcy, our company might need to lay off many employees that would make our company's image damaged. Therefore, the CEO should be concerned about the impact caused by the global warming on successful running of our company. Yet, we need to find a good solution on how to improve technology and maximize our experience, so that the product costs are minimized.
I hereby identify three alternative paths our company can pursue to address the climate change. First of all, we must continue on the current business model, even though we know that the global warming will impact our company in the future. However, I think this is an unethical method, bringing no irresponsibility for the next generation. In the virtues, the CEO will be considered a greedy person. Unfortunately, money is regarded by some people as the most important thing in life. Although we will become rich, we cannot buy everything with money. For instance, we cannot buy good health and happiness. Because the earth's limited resources are at risk, we cannot even speak of a short-term large profit. Conversely, customers have the option of buying our products. If customers note that the global warming endangers the environment they live in, they will stop buying our cars.
In the utilitarianism, if we maintain the current business model, we will reduce income and profits, especially when the demand for cars is declining. This approach is not conducive to the image of our company and Future Development. In justice, many countries have laws to prevent factories from sending out poisonous gases and polluted water. Notably, if our company does not assume social responsibility to deal with the pollution problem and improve global warming, we may be forced to pay large fines and even be brought into court in the future.
Secondly, our Company can improve the overall car exhaust to minimize the air pollution. Most vehicles do not complete combustion of the gasoline fuel, so the emission of harmful substances goes directly into the atmosphere. We can try to improve the car's engine to ensure partial combustion of the fuels. I think this is the method in compliance with the business ethics to reduce the number of toxic gases discharged to the air. In the virtues, this method reflects that the CEO has demonstrated a virtuous character, because the CEO assumed the social responsibility rather than the pursuit of the maximum profit. We can also improve the exhaust pipe to provide an extensive synthesis of the gases before they are released to the air. In the utilitarianism, although we will need an increase in the cost production, the environment will be protected from the accelerated rates of air pollution. The greatest advantage seen is to reduce the threat to human health, by controlling the vehicle exhaust system. In light of that, the CEO made the right choice to minimize the climate change and maintain a considerable amount of the company's revenue. In justice, I suggest that our company sets up pollution prevention department and establishes the monitoring exhaust system of motor vehicles. We have a responsibility to control and prevent global pollution. In order to change the situation of the industry downturn, we should establish a good brand image and high awareness, thereby build a part of loyal customers.
Lastly, our companies can exploit the current advanced technology to develop a new model of solar car. From the energy and environmental protection, the solar car consumes less fuel and produces the least amount of carbon dioxide emissions. I think this is the alternative ethical solution that encourages environmental protection. In the virtues, the CEO chooses to use clean energy forms which do not pollute the air, the ground, or the sea. This method reflects that the CEO has demonstrated a virtuous character, because he tried his best to protect the environment. In the utilitarianism, the solar car requires special engine and qualified expertise, as well as the development of the solar car has higher costs. Notably a very small portion of consumers will be able to buy solar cars, as well as our company will experience difficulties in promoting the product. In justice, the process development of solar cars is very complicated; the CEO should take control measures and correct deviations of production. The inventors will use the development of independent intellectual property rights. Even though the oil shortage is caused by raising the price of gasoline, solar cars will instead of the traditional fuel vehicles become an indispensable product in the future. Additionally, our company needs to recruit more qualified employees resulting in increased salaries.
I advocate that the second solution is the best among the three solution provided by me. Global warming offers the car manufacturers a chance of incorporating energy efficient techniques. From a cost factor, we improve the car's engine and the exhaust pipe cost is less than developing a solar car. Our company might reduce unnecessary manufacturing costs, and increased its volume of production. In the long-term, the need to increase the car demand would lead to higher profits. From the point of pollution control, a reformed car will minimize air pollution and protect consumer’s health. Additionally, our company employees will be protected from diseases caused by the fossil fuel emissions.
In conclusion, the global warming problem is the current international concern, and it must be avoided by take effect immediately. Although the global warming for our company constitutes a threat, it can provide the opportunities in the automotive industry. Our company should minimize the hazard of the climate change through manufacturing of cars, as well as by using clean energy during the production operations to reduce the global warming.
Works Cited
http://www.autoalliance.org. Web. 15 May 2016.
