The coca cola plant in Somalia is one of the biggest private investments. The plant produces eleven thousand bottles in an hour. However, this does not meet the demand. Therefore this calls for an expansion need. This expansion involves the opening of a new plant that offers an opportunity to provide customers with high-quality beverages. The ideas inspiration is the large market that is not satisfied by the bottles produced by the existing plant.
The coca cola plant targets the youth as its target group. This consideration is mainly because young people prefer flavored drinks. The new plant will produce brands that include diet coke, Fanta, sprite, coca-cola zero, coke and other flavors. This new plant’s primary aim will be to offer customers with additional quality beverages in several varieties. As well as producing drinks, this new plant has more benefits. The other advantages include, providing job opportunities. The new plant aims at creating 135 new jobs and as a result generating an additional 2,500 opportunities in related industries in the retail and logistics center.
Having another coca cola plant in Somali also builds local capabilities via the access to manufacturing standards and global practices that include environmental and safety standards. Several entrepreneurial skills must be applied to make this new plant successful. Such skills include communication. The coca cola plant should maintain clear communication with its customers via emails, phones, and whatever other available communication (Nieuwenhuizen & De Beer 2008, Pg. 12). It is also important that the plant identifies how to deliver resources and content that the target market will find valuable. Identifying with the sales people is also another entrepreneurial skill that should be considered. A well-outlined strategy is also important. This strategy should involve a long-term goals, vision, and challenges. In financial matters, it is vital to understand the profit margins, funding, and cash flows. It is the plants duty to optimize efficiency and discover ways to grow revenue.
For any product to be marketable, it is important to consider the competition. What other companies are producing and how to make your product more marketable. For coca cola in Somali, the competitors are other beverages producing companies such as water companies and Pepsi. However, the fact that coca cola produces different flavors is a reason why customers should buy from them. Research has it that the strawberry flavor is the most marketable especially because the Somali women love it(Hassig & Lattif 2008, pg.7). To counter competition, the new coca cola plant should continue researching new ways to make their product competitive. These methods include advertisements and maintain high-quality standards.
As mentioned earlier the large target market is the youth. Attracting this group could be challenging but it provides an excellent market. High quality and different flavors attract them. The new coca cola plant aims to distribute the product to various parts of Somali so as to reach the market. This distribution is made possible by having agents and also having trucks that transport coca cola bottles to several areas in Somali. One of the plant’s long-term goals is to supply fridges and coolers to selected shops and mini markets. People enjoy cold beverages especially on a hot day.
With support from the government and a good company strategy then the new plant will be successful.
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