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In order to create a successful marketing campaign it is important to build company's brand based on chosen criteria; for our business they are customer's perception, cultural influences and customer value/motivation.
Customer's perception is basically the same as brand managing. In order to attract more customers we have decided to bring attention to three main factors:
popular trends in tattoo art;
professional specialists with experience in the industry;
great customer service.
Cultural influences
In the era of globalization tattoo culture depends on same tendencies all over the world. The phenomenon of popularity of this trend could be easily explained by the number of events, Pinterest pictures and fashion trends including decorating the visible areas of the body with variety of bracelets, rings, necklaces, chains and other products. Throughout the world there are a lot of musical festivals, where anyone can try on the most daring and extravagant images. The web will actually permit the tattoo business to keep advancing in notable courses with a specific end goal to convey the most ideal substance and administrations for the a large number of tattoo-society supporters out there. The crevice between the tattoo fan and the craftsman will get littler and littler with these new web based stages and we can as of now see this pattern in locales that offer group sourcing for tattoo outlines, for example, Tattoodo, where individuals are connected to craftsmen from everywhere throughout the world keeping in mind the end goal to acquire modified tattoo plans.
Customer value/motivation
In order to build a successful business, we need to divide all potential customers into separate target audiences, and define motivation reasons for all of them. There are several main reasons for tattoo decorating, and according to Pomorisat «we need to understand that the tattoo plays a very important role in transmitting a nonverbal message, it having the extraordinary capacity of overcoming the cultural linguistic boundaries. In this case we have for instance the tattoo as a carrier of personal optimistically beliefs about life, love for the wife or lover, mother, patriotism, etc” (Pomorişaţ, 2015).
Thus, based on the current research, we have divided clients into the next groups: tattoo newbies and tattoo collectors.
Our business will try to serve both of these key business sector fragments keeping in mind the end goal to stay feasible. Working with clients’ expectations may not yield a sufficiently huge business sector. Besides, it is hard to rouse new tattoo authorities in the region without first serving tattoo amateurs with early on tattoos. The business will search out both markets by publicizing both its early on plans and the involved configuration work they are prepared to do. The shop will be fitting for tattoo authorities, with engrossing music playing and items accessible available to be purchased.
References
Pomorişaţ, B. (2015). The influences of primitive cultures in contemporary tattoo and Body Art -the tattoo as identity indicator-. Academia.edu. Retrieved 30 January 2016, from https://www.academia.edu/8283036/The_influences_of_primitive_cultures_in_contemporary_tattoo_and_Body_Art_-the_tattoo_as_identity_indicator
Thobo-Carlsen, M. (2014). How Tattoos Went From Subculture to Pop Culture. The Huffington Post. Retrieved 30 January 2016, from http://www.huffingtonpost.com/mik-thobocarlsen/how-tattoos-went-from-sub_b_6053588.html
