Free Case Study About Google

Google Corporation was established in 1998 with the purpose to organize all the world’s information and making it useful. Google sees its work far above the web.
With the development of applications for tablets and smartphones, Google became an Internet powerhouse, not just a search engine. It has become a global “vacuum cleaner” of the information. Google gathers what the users are searching for, making a unique portrait of each person by their search requests.
Google was found by Larry Page and Sergey Brin. The company has an interesting organisational structure. For example, every employee of Google is allowed and even encouraged to spend 20% of their professional time on exploring things that are interesting for them personally. In this way the company encouraging the inflow of new unique ideas.
Gmail is an e-mail service of Google. One of the Google’s employees had an idea to try “smart” advertising within the service: Google scans the contents of the emails and chooses the specific ads that will fit their needs. This system was a huge success and helped Google to monetize their e-mail service.
Nowadays Google is centered around the idea of cloud computing. It will save the information on a separate server that will keep the information save irrespective of the state of the device or the computer. Google believes that cloud computing is the future of computer technologies. Cloud computing also provokes some concern from the side of government, because the government of many countries would like to have access to the cloud servers and databases which most of the Internet users are not interested in. In this respect, Google wants to be a company that is transparent and accountable.