Having graduated from Queens University with a degree in economics and history and having to obtain a Masters in broadcasting journalism, Adam Kaminsky was in a position to make the solution required. Through his advanced knowledge in journalism, he could use the magazine advertisements. This is because he would be in a situation where he could control the marketing environment since he had advanced knowledge in this marketing field. The magazine advertisement would be a possible solution in essence that the magazine recommended is accessed by people in senior positions who may provide a chance to expand the business since they are well connected.
The key action plan is to use the professional being targeted to provide a chance to the Malkam Cultural Training Company to provide their services in their companies. This is because the senior professional being targeted are persons in senior positions in different companies. This provides a chance to Adam Kaminsky to add more clients to their client list. These strategies would be important for the Malkam Cultural Training Company since it will have gained a competitive advantage to other firms which are offering the same services. Through proper implementation of these plans, there will be a significant growth in the company.
Having developed a solution to developing the best marketing strategies, the proposed solution should have a control and feedback mechanism. This is through providing good customer care where enquiries will be directed to in relation to the newly formulated strategies. This would ensure that the intended solutions are successful. A control plan aimed at addressing issues that may arise should also be developed to ensure that all possible problems that may arise the marketing strategy are well addressed. This would ensure that the proposed solution achieves its purpose.
A contingency plan is necessary to ensure that the company does not go through a lot of losses in case the proposed solution fails. In this instance, the firm should develop strategies aimed at backing up the proposed solution in case it fails.
The Executive Summary
The case in this particular study is aimed at developing possible solution towards the proposed marketing plan. This summary will provide brief details of the proposed plan meant for recommendation. Key factors and information will also be provided to ensure all possible scenarios are well evaluated to acquire the desired results. The summary will try and prove if the proposed possible solution succeeds and if not what the contingency plan is.
It is clear that Adams Kaminsky is in a better position to provide the best marketing plan through magazine advertisements. This is because he has knowledge in journalism where he is in a position to put through his message across and knows how to attract the intended audience. This will ensure that the proposed solution reaches the intended clients. This will ensure there is a substantial growth in the firm. Through using the magazine advertisements, Adams Kaminsky will be able to attract the intended group of professionals who are in senior positions. This will lead to an increase in clients since these leaders are heads in big companies who may offer to refer their employees to the firm. This will lead to a higher competitive advantage over other firms since there will be a reasonable amount of increase in the number of clients.
Through placing an advertisement required, the firm will be able to reach the required audience that it seeks to attract. After placing an advertisement, the firm will be able to get feedback from the intended clients where they will provide them with the required information. Good communication should also be established to ensure that the intended message is well-put across to facilitate the success of the intended possible solution.
A control and feedback system in relation to the proposed solution should be put to help in ensuring that potential clients are well served and treated. This will also ensure that all enquiries directed towards the proposed solution is addressed to ensure there is effectiveness of the laid down strategies. This will provide proper evaluation of the solution to ensure it goes through. Client’s feedback should also be measured to help in predicting the success of failure of the proposed solution. Through this, there will be proper evaluation of all possible solutions that may arise.
The contingency plan will help in evaluating reaching solution to problems that may arise in the initial plan. If the plan needs corrective action, Adams Kaminsky being in a senior position can evaluate all actions that need to be taken to resolve the issues. This will be through taking into consideration the clients’ opinion and using it to make the required changes to facilitate the growth of the company. This will be achieved through good customer care relations. It is well known that the survival of any business is dependent on the customer reviews towards the services being offered.
The Memo
Having reviewed the case study enlisted, the best possible solution to addressing the matter at hand would be offering the company’s automation team a go ahead and make the robots. This is attributed to the fact that it would enable the company cut down on the production cost regardless of the time difference that would be experienced in manufacturing the robots. The company’s automation team would be in a position to create the robots required and ensure that they are programmed to carry out the required task. Although the investment is time consuming and costly; the company will reap huge benefits from the project once it becomes operational. This is made clear through the changes that have been made in the company to facilitate the growth in production and profits.
The key implementation plan will require consultation from the company’s C.E.O to help in getting approval in order to carry out the project. This will also require consultation of the automation department to help in gathering information on their capacity to produce the required robots to carry out the required tasks in production. Possible analysis should also be carried out to create an opportunity to improving efficiency of the robots intended to be manufactured.
Control and feedback mechanism should be put to ensure that all possible scenarios that may arise are well evaluated to facilitate the effectiveness of the proposed solutions. This will be through gathering the public’s opinion and using the information to make the necessary changes that are required for the effectiveness of the business. Gathering feedback from the relevant parties is a relevant part in planning.
The contingency plan in this instance would be through involving the other joint venture partner to overlook the production of the robots. This would ensure that the production is well-carried out to ensure that there is no room for failure. This would also improve on the effectiveness of the robots being manufactured.
The Executive Summary
This case study aims at providing a possible solution to the automation of the manufacturing department to help in improving on efficiency and provide quality products. This summary will look into the relevant details required in ensuring that the possible solutions are implemented. All possible challenges that may arise are also looked into providing a solution on how to avoid them. This summary will try and establish if the possible solution will be effective in addressing the issue at hand.
Involving the company’s automation team will be an effective and cost friendly way in ensuring that the required solutions are implemented. There will be reduction in the cost of production since the company’s automation team offers to manufacture the robots at a lower price compared to the joint venture partner. Through using the company’s automation team to carry out research, the company will be able to manufacture robots that will serve their needs. This is unlike in where they would not have direct control on how the robots are made if the joint business venture may have been used to make the robots.
The company should ensure that they are provided the manufacturing plan to be used by the automation team to help analyze the development process. This will be effective in ensuring the relevant parties are aware of what goes on in the automation department. The automation department also needs to provide the possible problems that may arise in the development process and analyze possible solution to how they will look into them. This will ensure that the development of the robots takes place in a controlled environment. This will guarantee the success of the manufacturing of the robots.
A control and feedback program need to be evaluated to ensure that there is good communication relations between the relevant departments that will be involved in the production process. This should be conducted to ensure that the robots are well developed to ensure there are admirable results achieved from the automation department. This will also provide a chance to the public and other employees to provide their opinion on what they are looking forward to and what they expect from the automation department. Through the control and feedback system, the automation department will also be in a position to give progress on the manufacturing of the robots and any changes made to improve on efficiency. Such control and feedback is necessary for monitoring progress and ensuring there is no misuse of funds allocated to making the robots.
A contingency plan is also required in ensuring there is a plan of implementation in case things fail to go as planned. In this particular instance, inviting other businesses to venture automation department in overseeing the production of the robot will be a good contingency plan. This is because it will act as a mentor in ensuring that all possible challenges are evaluated and back up plans established to facilitate the success.
