The SFS business from all indications is a business entity that surpassed all odds to become a marketing push. Being able to win businesses ordinarily, would mean that the company does well in the market. SFC as a company has a human resource that is vibrant and stable (SFC, 2014). This is evident in the manner in which the employees are enthusiastic about the things that concern the company in terms of sales and the benefits that come into the company. A company that has employees who put more effort has never failed to impress the market scene. Consequently, SFC has a management that is able of ensuring that the business reaches the expected heights in so far as sales are concerned.
Even though SFC has done well in the market, there are some strengths and weaknesses. The strength of the company is in the sales team. Being able to reach the customers is sometimes one of the most difficult things for companies. At SFC, Fort establishes himself as an astute sales person who has the drive to make sales for the company. Companies are ever on drives to broaden the customer bases. While the company has a few people like Knox, his individualistic drive helps the company a great deal to make inroads into the market (SFC, 2014). The major weakness is that the sales department has one man show approach in the sales department. Case in point is that the Fort is the only person who has the drive to go out and establish business connections that bring life into the business. Not much is said about the other people. In essence, it means that the company does not have the required human resource to perform certain duties as required (Hisrich & Jackson, 2004).
There are a number of opportunities that are open to the company starting an online system to reach out to clients gives the company opportunities to widen customer base. The online system would help the company to market itself to a wide range of customers to the extent that customer loyalty to the company would rise. Consequently, the company has opportunities in recruiting more self-driven workers as Fort to help the company drives its agenda. However, the threat that the company face relates to the manner in which sales are done. When Fort tries to use underhand tactics to reach the customers, it is evident that this could strain the relationships between the company and the customers (SFC, 2014). In essence, the company would loose on the customers. In this business environment, there seems to be competition that requires that a company has to have an extra commitment to winning the customers in the market. In the event that the level of competition rises, the company would loose on the business to a large extent.
A comparison of the strengths and weaknesses together with the opportunities and strengths, the company is likely to be the market leader. The sales team of this company has individuals as Fort who are able to make something out of nothing to ensure that the company meets its competitive objective. With the adoption of an online method to reach the customers and the fact that the sales team is all out to make the business sell, it is imperative that the business has a competitive strength compared to the other companies that maybe in the market. The business has, however, to resist the temptation of falling to market pressure by adopting strategies capable of lowering its profitability (Bates, 2005).
The corporate strategy for this company is based on different fronts. The customer as a market leader uses price penetration strategy to make strides into the market. Offering the best prices to the customers does this. The prices offered are competitive, though relatively agreeable with the customers. The company’s strategy is designed in a way that focus is on the customers (Rao, & Sivaramakrishna, 2008). In some organizations, customers always come second to the products. In this case, the strategy is different because the company only focuses its strength on building a customer base and widening the prospects of reaching more customers. The company is also committed to the provision of quality services to the customers to help in maintaining customer loyalty. These strategies adopted by the company as mission plans are of essence and strategic in ensuring that the company meets its objectives.
While the company continues to make forays into the market, there are certain recommendations that are critical for the company growth. The company should ensure that communication barriers between the customers and the clients are broken so that there is easy communication. Consequently, the company has to ensure that it adopts a more robust code of ethics. This is with respect to how the customers are given information and the level of sincerity on the part of the company (Schwartz, 2006). The company should from time to revise its price strategy to ensure that they are relative to the prevailing market value. There should be quality in delivery of goods and services to widen customer loyalty and base.
References:
Bates, B. (2005). Business management: Fresh perspectives. Cape Town, South Africa:
Pearson Education.
Hisrich, R. D., & Jackson, R. W. (2004). Selling and sales management. Hauppauge, N.Y:
Barrons's.
Rao, C. A., Rao, B. P., & Sivaramakrishna, K. (2008). Strategic management and business
policy: Texts and cases. New Delhi, India: Excel.
Schwartz, M. (2006). Fundamentals of sales management for the newly appointed sales
manager. New York: AMACOM.
Sequoia Fleet Services Case Study 19th March 2014.
