Abstract
Marketing is a broad field which has number of things in it and the name of advertising is one of them. Advertising is one of the most effective provisions from the standpoint of an organization, as it is something from which the companies would get certain added advantages. Apart from the marketing in companies and to the general public, there is a chance to enhance the productivity in countries as well. The case attached is all about going global in the Indian market with two different hair oil products. From the entire analysis of the report, it is found that there are certain marketing strategies which should be undertake by the companies in order to become economically active and prosper and marketing mix is the main strategy which could be used for the same purpose.
Introduction
Organizations always strive hard for the economically based prosperity in order to attain and retain in the industry for a long span of time. Marketing department is one of the most important departments from the standpoint of an organization. Marketing is a term that is used to market the products of the company in front of the customers with the help of different marketing strategies. This is one of the most important things from the standpoint of an organization . The main perspective of this assignment is to analyze the effectiveness of advertising in India. There are two different parts of the assignment that is needed to be complete accordingly.
Part-1)
Advertising is one of the most important concepts that come under the ambit of marketing. The assignment has a specific case attached with it. The name of the topic is “Measuring Dynamic Effects of Advertising: A Case Study in India”, written by Mehir Baidya. The case is all about advertising two different products in the market of India with the help of marketing based strategies like 4Ps of marketing. There is no industry has been selected in the case; however, the products are of hair oils. The functional area which has been highlighted in this particular analysis is the marketing and its related strategies. From the entire analysis of the report, it is found that the decision is about to make the advertising in Indian market. From the entire analysis, it is also found that marketing mix is one of the most important aspects from the standpoint of advertisement.
Part-2)
Defining the Issue
Advertising has now become a difficult thing to approve and comprise. The same issue has been identified in this particular case as well, and it is found that advertising is bit difficult in India, until and unless effective tools of marketing would not be applied.
Analyzing the Case Data
There are two different products which have been considered for the analysis that are Hair Oil. The data is not comprehensive due to high density and unmanageable market of India. It is found from the entire case that advertising is one of the most important things from the standpoint of the products of the company operating in the region and marketing mix played a decisive role pertaining to the same. It is also analyzed in the analysis that using the marketing mix analytical procedure would certainly enable the companies to advertise in a positive and effective manner across the Indian market, as it is mentioned in the case study.
Generating Alternatives
There are different alternative strategies have been selected in this particular case, which are not a part of Marketing Mix, like external macroeconomic analysis in particular.
Selecting Decision Criteria
The criterion of decision making is on the level of effectiveness in which it is found that the case would certainly be effective in terms of effectiveness.
Analyzing and Selecting the Alternatives
Apart from the marketing mix, other important tools are there which have been discussed in the case and among them; the name of macroeconomic tool like PESTLE is one of them, which should be select.
Develop an Action Plan
The action plan lies on the researcher in surveying and analyzing the people who are intending to consume the hair oil.
Problem Statement
- The main problem highlighted in the case is ineffective advertising strategies in the Indian market, and the researchers have identified that it could be done with the help of effective marketing strategies
- The case clearly mentioned the problem in it
- The immediate issue is to analyze the marketing mix before physically launching the product in the market
References
William M. Pride, O. C. (2011). Marketing. Miami: Cengage Learning.
