Discovery Project Part 3: Merging the Brands
Sections 1 and 2: Company Focus and Merging the Brands
60 Points total--50 points for content; 10 for typos and grammar
Late Assignments Are Not Accepted
Introduction for Part 3 Drawing from your Company Focus section in Part 3, your understanding of your marketable skills, and additional research you have gathered about your company, you are prepared to merge your personal brand with your company’s brand. The true mark of an adaptable candidate is one who is able to recognize how to brand him/herself for every company pursued. You must be able to convince an employer that you can easily transition into its culture because your priorities are similar to its priorities.
Section 1 Company/Organization Focus This is the information that “draws” you to the organization. Try to capture any of the following points from the company’s website: vision, philosophy, set of core values/priorities, or mission. You will incorporate this information into your cover letter, application, and interview responses—in essence, your “brand.” Note: some organizations are intentional (specifically labeling “vision,” “values,” etc.) when placing this information on their websites. If you are having difficulty locating it, ask for help! Each response will be scored on a scale of 0 to 5 for this next section. 5 points (0-2=Needs Improvement, 3-4=Acceptable, 5=Excellent)
Write in, describe or copy and paste the vision, philosophy, core values, etc.., in the text box below. 5 points
Type in the text box why you believe this organization would be a good “fit” for you. Why do you want to work for it? This should be a unique explanation that only you can deliver. 5 points
Section 2 Merging the Brands 40 points
The true test in this process of “discovery” is your ability to recognize how the organization’s brand is synergic with yours. How do they complement one another? If you can conceptualize how your brand blends with this organization, you will be able to wage a branding campaign for any employer.
Complete the Brand Merging Table below. Apply great effort to merging your and your organization’s brands by composing statements that mimic interview responses. The reader should be able to review your table and appreciate that you have made intentional, convincing connections between the two brands presented. If the reader does not observe a “connection” or similar phrases in the YOUR BRAND column as in the COMPANY BRAND column, the response is not on target. Each response will be rated on a scale of 0 to 5 (0-2=Needs Improvement, 3-4=Acceptable, 5=Excellent) for a total of 40 points. This is, without a doubt, the most difficult part of the assignment. Take it seriously! Refer to the samples on pages 3 to 5 for guidance on how to complete this Brand Merging Table.
Remember, up to 10 points will be added pending the number of grammar or typographical errors are found
Sample Entry
Section 1 Company/Organization Focus
Write in, describe or copy and paste the vision, philosophy, core values, etc.., in the text box below. 5 points
Type in the text box why you believe this organization would be a good “fit” for you. Why do you want to work for it? This should be a unique explanation that only you can deliver. 5 points
Section 2 Merging the Brands 40 points
The true test in this process of “discovery” is your ability to recognize how the organization’s brand is synergic with yours. How do they complement one another? If you can conceptualize how your brand blends with this organization, you will be able to wage a branding campaign for any employer.
Complete the Brand Merging Table below. Apply great effort to merging your and your organization’s brands by composing statements that mimic interview responses. The reader should be able to review your table and appreciate that you have made intentional, convincing connections between the two brands presented. If the reader does not observe a “connection” or similar phrases in the YOUR BRAND column as in the COMPANY BRAND column, the response is not on target. Each response will be rated on a scale of 0 to 5 (0-2=Needs Improvement, 3-4=Acceptable, 5=Excellent) for a total of 40 points. This is, without a doubt, the most difficult part of the assignment. Take it seriously!
