Response to Ethical Issue
The ethical issue can be classified as fair in terms of its reach out to loyal and potential clients. Facebook can be easily and cheaply access by virtually all clients who are subscribed to such social sites. The increment in the number of likes in the facebook page is due to the ability to satisfy its customers’ expectations as demonstrated in the advertisement message. Essentially, Construinvest intends to conduct business in line with the organization mission and within the expectations of its customers in the fairest way possible. Therefore, this response paper tries to explore how well the company lives up to the mission statement and the level of commitment it shows towards achieving the corporate social responsibility.
The company has put in place proper measures that demonstrate its dedication in exercising fairness to both its workers and clients. The nature of work that the company will offer is clearly appropriate for able-bodied and energetic individuals such as the youthful portion of the population leaving out those who do not fit the description of the job. This category of work tends to be unfair since it discriminates the other big portion of the population which consists of women and the aged. In order to ensure fairness is pursued, the Construinvest commits itself to comply with the equal employment opportunity commission laws. Construinvest engages in an all-inclusive practice in which women and the aged get those jobs that needs the use of brains rather than physical fitness. In addition, Construinvest uses facebook sites to communicate to its customers and other stakeholders. Jobs advertisement via the facebook where a gigantic number of people are found is an indication that Construinvest practices fairness in terms relying on the information to the general public without being biased whatsoever. The reality that the company advertises on the facebook page and employs professionals in doing so is a clear indication of the organization commitment to fulfill the needs of its clients.
Advertisement sometimes may exaggerate quality of products and services, amounting to unfair practice. That is not the case with Construinvest. The marketing director of the Construinvest Company ensures that the quality on the advertisement is exactly the same quality it offers. The company tries its best to provide eco-friendly products to its clients. The principle of the Construinvest entails matching what it says with what it does. It promises its clients with eco-friendly products, and that is what it does exactly. Construinvest ensures it treats its clients by providing a product that is harmless to the environment and in line to the way it brands itself fairly. The compromise may occur in a situation where eco-friendly product manufacturers fail to produce such products, or their costs are huge. One would expect that to happen in the real life situation justifying the high possibility of acting in an unfair way. But to evade such happenings, Construinvest communicates to its clients about its situation and assure them that quality is a must regardless of delays when looking for eco-friendly products.
Construinvest displays a strong commitment and dedication towards achieving its mission as well as observing ethics. The fact that the potential ethical issues are clearly highlighted and that the marketing director willingly and strategically commit finances to create company awareness confirms that the organization knows what it is expected of it. Construinvest Company shows that it operates within the framework of the laws. Further, the company depicts an accommodative culture and ethical sensitiveness by providing ethical training programs. It also demonstrates its dedication to maintaining high-quality standards in service delivery and customer satisfaction. In a nutshell, Construinvest operates in line with company’s mission and vigilant to the corporate social responsibility and corporate culture.
Construinvest Company is concerned over the impacts of any unethical practices to the stakeholders. That is why it engages in a fair and truthful marketing to ensure that the interests of the stakeholders are served the best way possible. The company cites a number of implications of unethical practices amongst its stakeholders. One of the implications is that customers are directly exploited by using substandard products whose prices are inflated. In addition, the owners and investors suffer from losses whereas banks and advertising agencies will risk their reputation by associating with an unethical organization.
Construinvest setting standards in the construction sector
We wish to inform our esteemed customers, and other stakeholders that Construinvest is set to benchmark fairness in the construction sector. As a reputable company, we have hired professional marketers to manage and run our facebook page in accordance with expectations of our clients and other stakeholders. In brief, as a company we are committed to operating in compliances with the laws and regulations related to construction and labor. Best quality products and services and fairness are Construinvest’s driving motive so as to keep our customers always satisfied. It is the desire of Construinvest to engage in ethically acceptable conduct and fulfill the expectations of all our stakeholders in the best way possible.
Plan to reduce related issues in the future
In order to minimize future chances for the occurrence of ethical crisis within Construinvest, the company should be determined to operate under some set of core values. The organization must clearly define the acceptable and unacceptable practices in the course of conducting business to create adequate awareness and expectations. In an attempt to achieve this, Construinvest must create a written code of conduct that guide behavior of all the individuals related with the company regardless of their position. The code of conduct should encourage a ‘lead by example character’ from the top to bottom. In addition, Construinvest Company should consider hiring individuals on the basis of ethical credentials rather than education and acquired skills only. Importantly, the leadership should be real in its definition of ethical practices to avoid the ambiguity in ethical definition within the organization.
