McChesney and mark (Rich Media, Poor democracy) broadcast television can harness today’s technology to allow consumers to view programs without cable connection. Broadcast television can offer free accessibility to channels to stay ahead in the face of competition. According to Vivian (153) broadcast television networks can allow viewers to access television shows without a television set. With the advent of technology, consumers can access television using tablets or even laptops. Broadcast television must develop original programs other than repeats of broadcast shows. Television must integrate the technology to create an alternative in media (Rich Media, Poor Democracy).
Currently, the local television in America places more emphasis on sports and reduces edited stories that cite on the economic fluctuations in the country. According to Vivian (154), Aereo broadcast company offers viewers free live stream television. Customers can access television using phones and computers without paying the cable bill.
Internet in the present age streamlines and distributes pornography and erotic images. Internet is borderless and weakens the border controls (Vivian, 187). The globe is yet to agree on a common standard about pornography and indecency since it plays host to various people from different backgrounds. Vivian (198) explains that the law is lax in preventing immoral content in the entertainment industry. Imposing restrictions on obscene images can amount to violation of other people’s rights.
McChesney and mark (Rich Media, Poor democracy) say that broadcast media consolidation is a platform that permits small firms to consolidate in media amidst multinationals such as Vivendi, Sony, and Time Warner. The small media companies produce more local news and videos as compared to media conglomerates. According to McChesney and mark (Rich Media, Poor democracy), the media conglomerate produce less local content. The small media companies run programs that interest the local communities. The current regulation seeks to benefit the media conglomerates to the detriment of the small media firms. Legislation makes it difficult for new entrants due to the status quo since only the multinationals can afford national broadcasting platforms, whereas the public benefits from the local content.
Works Cited
McChesney, Robert, and Mark Chrispin Miller. "Rich Media, Poor Democracy." YouTube. YouTube, 4 Oct. 2006. Web. 28 Jan. 2014. <https://www.youtube.com/watch?v=MfRXaORNSK8>.
Vivian, John. Media of Mass Communication. 11th ed. Edinburgh Gate Harlow: Pearson Education Limited, 2012. Print.
