BUSINESS AND MARKETING
- The meaning of leadership has changed significantly over the past several decades. Initially leadership was associated with the ability of an individual to lead an organization or a group of people in the right direction. Over the years however the meaning of leadership has been replaced by management. Unlike management leadership cannot be taught (Safire, p.59).
- The contingency thinking approach is of the opinion that the best course of action in a given situation is dependent on the external situations affecting the decision to be made. This is very necessary in the study of leadership as it broadens the view of a leader. It enables the leader to analyze all situations affecting the decision to be made and arrive at a suitable conclusion (Safirre, p.71).
- One mistake made was NBC trying to remove leno from the tonight show but in a counter move he proposed yet another show on the same network. This led to the conflict of the allocation of a time slot between leno and Conan. Another mistake was the breach of Conan’s contract by NBC. This saw the network lose 43 million dollars to Conan.
- I once resolved a conflict between two classmates arguing over sitting position. One had sight issues and therefore had to sit nearer to the board but always came to class late and started displacing people already in class. The conflict was resolved by allocating the student with sight problems a reserved sitting position near the board.
- The 4ps of marketing in the Coleman study are product which are flat shoes and a bag to carry them, place which is Canada, price which is $ 4.10 for manufacturing and promotion which is advertising (Kotler, p.32). The information used to identify the 4ps in this study includes her intended location, clientele and manufacturing cost. The fundamental virtues inherent in Coleman’s marketing decision hinges on her clients. This is because she targets ladies going to clubs and lounges in heels.
- The 4ps of marketing can help an intern to offer suggestions because they are thorough. They cover all the key aspects of the new product. An example is promotion. Based on the intended market the promotion methods might vary in their presentation (Kotler, p.68).
Works Cited
Kotler, Philip. Principles of marketing. 3rd ed. Englewood Cliffs, N.J.: Prentice-Hall, 2007. Print.
Lansford, Tom. Conflict resolution. Detroit: Greenhaven Press, 2008. Print.
Safire, William. Leadership. New York: Simon and Schuster, 2005. Print.
