Introduction
Disneyland is a theme park that operates as a collection of entertainment attractions, outing as well as other forms of enjoyment to a large number of people. The theme park targets the travelling customers especially children who are expected to last for recommended visit length of three hours. The main competitors, in loss angels of Disneyland Park include Disney California Adventure, Universal Studios Hollywood and Knott’s Berry Farm. The environmental factors affecting Disneyland includes political, economical and social factor.
Description of the customers
The customers of the Disneyland Park are tourism or the visitors usually composed of children. The needs and wants of the customers involve playground or city parks. These city parks should offer entertainment attractions as well as other attractions that are meant to cater the needs and wants of the children. The theme park also enjoys a large number of the loyal visitors form various parts of the neighboring states. In order to meet the needs and wants of the consumers, Disneyland theme offers vast entertainment attraction, such as traditional Disney attractions, and rides in the park.
The demographics of the Disneyland Park consumers include the children, especially from the high income earners families. The park invites all the travelers from the Los Angels, California and other neighboring states. The park also receives clients from all over the world who travels as tourists. The psychological factors include the favorable and classical area for travel and vocation. The lifestyle of the Disneyland Park is favored by the interest and hobbies endowed by the clients.
Key competitors
The fundamental threat to the Disneyland Parks is the increasing number of the actively operating and serious competitors. The main competitors are locally based theme parks who have started to saturate the market. These competitors include Disney California Adventure, Universal Studios Hollywood and Knott’s Berry Farm. Universal studio offers movie related attractions and thrilling rides while Disney California Adventure offers similar services but to order customers. Knott’s Berry Farm is a Snoopy-themed park that offers large blend of rides for kids, and high excitement coasters among other highly developed rushes.
Environmental Forces
- Political and economical forces
With regard to environmental forces, Disneyland Park enjoys a stable political and economical status in Los Angeles. The government regulation in the federal government through agencies, like US Environmental Protection Agency effectively controls the way business in the park is conducted. Positively, the government also regulates the entry of any firm in the industry hence favoring the operation of the park. Economically, Disneyland Park in Los Angeles is favored by the telecommunication and transport infrastructures that deliver efficiency in the park and also easier connection to the other parks. The local consumers of their products and services also lives in high standard of living since cost of living are minimal.
- Technological and social trends
Technologically, the Disneyland Park has embraced the 3D technology where it has introduced 3D glasses to the guests as they play games in the park. The attraction has also been installed with mini-games that have Easter egg features that triggers extra targets or alters the game play. The social trend in loss angels has more population earning middle and mixed income with few upper income earners. This type of population offers a favorable opportunity to the park since majority of the local residents are able to afford services and products offered in the park.
References
Davis, James D. "Holyland Theme Park". Sun Sentinel (Tribune Company). Retrieved 2009-04-06, 2007
Adams, Judith A. The American Amusement Park Industry: A History of Technology and Thrills. Boston: Twayne Publishers, 2001
Rabinovitz, Lauren. Electric Dreamland: Amusement Parks, Movies, and American Modernity. Columbia University Press, 2012
Marivic Sabillo, Environmentally Preferable Purchasing. Green Cities California. Los Angeles, CA, 2008
Kayte Deioma. Best Los Angeles Theme Parks. Los Angele Travel. Retrieved on 2013-06-02
http://golosangeles.about.com/od/losangelesthemeparks/tp/Los-Angeles-Theme-Parks.htm
Samuelson, Dale; Wendy Yegoiants. The American Amusement Park. St. Paul, MN: MBI Publishing Company, 2001
