Lee Humphreys1, Thilo Von Pape2, Veronika , Pape2, & Karnowski3 (2013). Evolving Mobile Media: Uses and Conceptualizations of the Mobile Internet. journal of Computer-Mediated Communication, 18(4), 491-507. Retrieved from ournal of Computer-Mediated Communication Volume 18, Issue 4, pages 491–507.
Rationale
Internet is readily accessible in mobile devices. This is due to what is called technological convergence. Using the Appropriation Model of mobile telephony such as Wirth, Karnowski and von Pape, an experiment was undertaken to conceptualize and understand how mobile internet is used. Semi structured interviews were conducted with twenty one interviews whose cultures differed. The interviewees were both German and America. The response was that users did not perceive it as a big step when going online.
Research subject
The research subject was mobile internet in mobile phones. Mobile phones have quickly become the most popular and most widely used device in the world. In accordance with information, communication (ITU, 2101), internet usage has also developed with this development.
Hypothesis
The hypothesis is that:” mobile Internet is considered as a new bundle of new services”. It is an appropriation research. The model being studied is called Mobile Phone Appropriation Model (MPA) which was made in 008. Thus, the process of appropriation is of mobile communication is gaining momentum. What the MPA model does is to permit the process of analysis whereby, new internet based services enter the user’s personal experience.
Methodology of study
The group which was studied was college students who command the highest use of mobile internet. Twenty one students were picked, half male, half female, half American, and half German. Their mode of communication was studied and how they used mobile internet both socially and academically was studied.
Findings
The results do not show any cross cultural difference. Mobile internet use falls along two areas. There is miscommunication, which is basically internet for communication and academia. Expectedly, most students use internet for social purposes.
Vergeer, & Hermans (2013). Campaigning on Twitter: Microblogging and Online Social Networking as Campaign Tools in the 2010 General Elections in the Netherlands. Journal of medical Mediated Communication, 18(4), 399-419.
Rationale
This article focuses on how candidates in the Dutch general elections of 2010 use Twitter, a popular micro blogging and social networking service. More specifically, the research concentrates on presenting an explanation as to why certain candidates are more probable to embrace Twitter, have greater networks, and show more reciprocation than other candidates. The innovation hypothesis dwells on the fact that a candidate would use twitter more extensively than other social networks.
Research subject
The research subjects are politicians and their supporters. The Dutch election were a great ye opener and very close. This article focuses on the fact that they politicians that used twitter more extensively won.
Hypothesis
In this section we will develop arguments as to why candidates from different parties use micro blogging annex SNS as a campaign instrument. A distinction between the simple embrace of Twitter popularity as implied by their several followers is discussed.
Methodology of study
During the research study, 18 political parties from the Dutch Electoral Council, their ranking of different candidates on their particular part as well as the number of votes garnered was used. A total of 682 candidates from various 18 political parties vied for 150 parliamentary seats. The use of online means identified prior to the elections resulted into 220 candidates active on twitter.
Findings
The findings are clear. It was found that the candidate who used twitter as the main social cites for campaigns was the one who was right. He was more advantageous since most Dutch do not use other social cites as much as thy use twitter.
Katz (2006). Mass Communications Research and the Study of Popular Culture: An Editorial Note on a Possible Future for this Journal. University of Pennsylvania, Annenberg School for Communication, Departmental Papers (ASC) University of Pennsylvania,12(2), 255-233.
Rationale
There has been a lot of hue and cry about communication being dead. This article is meant to dispel those rumors by carrying out a formidable reliable research called Public Opinion Quarterly. In their replies, Berelson's critics say, in effect, that it is uncomfortable but puzzling to complain on their own epitaphic, they cite a number of areas of that call for inquiry and several kinds of studies which, for them, are indicative of a continued vitality.
Research subject
The research subject is “The effect of Mass Media: The Study of "Campaigns. What Mr. Berelson understands as dead, seems to be communication.
Research which is seen as the persuasion of the mass is actually a show of renaissance.
Lasswell--devoted himself to measuring relative power of different kinds of communication to change attitudes, opinions and action in the short run.
Hypothesis
The hypothesis of this subject is that the function of mass media is for use and gratification. However, there is more to communication in the research, at least potentially. There are also more communication en masses than the moral persuasion. Therefore, both Mr. Berelson and his critics appear to agree here, in fact, they carefully point out the diversity of possibilities that are open to a researcher in communication. .
Methodology of study
Compared with the older studies, there is something which is new in the recent "use" studies that have been carried out. The well-known study by the Riley is a good example. Children who are well integrated with networks of personal relationships with their peers "use" adventure stories in the media games while relatively more isolated children use these very same communications for dreaming and fantasizing.
Findings
Consequently, mass communication research is found in the orbit of social sciences. However, the "uses" approach based the potential thereof to building a bridge. This bridge is a bridge to the humanistic tradition of studying popular culture which has always had a continuing interest in mass media. Despite the common concern, there is almost no interchange with the mass media researcher.
Oostendorp, & Varik (2013). Enhancing Online Community Activity: Development and validation of the CA framework. Journal of Computer Mediated Communication,18(4), 454-475.
Rationale
Factors which contribute to development of communities which are active are identified and combined into a Community Activity framework. This is useful in setting up new inactive, or revitalizing, communities. Found factors are: informing members to be aware of new emails, ensuring that a news section is available as well as the capability to post on their profiles. At the period of applying the framework on an on the go community, changes have been mitigated on privacy possibilities, polls, activity notices as well as in other areas. Important positive impacts have been revealed to be in several visits, the bulky of available messages as well as the amount of topics. Interest of community members in both user profiles and the message board increased significantly. We conclude that the Community Activity framework is able to contribute in developing active online communities.
Research subjects
The research subjects are the community at large, the people who form the society in which the research is being undertaken.
Hypothesis
People in a society can come together to form a group of working individuals to change their lives.
Methodology of study
The methodology of study which was used is quantitative analysis. Data was gathered in terms of numbers and manipulations done on it to get useful information.
Findings
The study found that people who come together to for groups have a higher achievement than people who work in solace. In addition, individuals that work together have greater and better satisfaction than those who work alone. Therefore, a community is supposed to work in groups for the betterment of itself.
References
Katz (2006). Mass Communications Research and the Study of Popular Culture: An Editorial Note on a Possible Future for this Journal. University of Pennsylvania, Annenberg School for Communication, Departmental Papers (ASC) University of Pennsylvania,12(2), 255-233.
Lee Humphreys1, Thilo Von Pape2, Veronika , Pape2, & Karnowski3 (2013). Evolving Mobile Media: Uses and Conceptualizations of the Mobile Internet. journal of Computer-Mediated Communication, 18(4), 491-507. Retrieved from ournal of Computer-Mediated Communication Volume 18, Issue 4, pages 491–507, July 2013
Oostendorp, & Varik (2013). Enhancing Online Community Activity: Development and validation of the CA framework. Journal of Computer Mediated Communication,18(4), 454-475.
Vergeer, & Hermans (2013). Campaigning on Twitter: Microblogging and Online Social Networking as Campaign Tools in the 2010 General Elections in the Netherlands. Journal of medical Mediated Communication, 18(4), 399-419.
