Introduction
In the field of business, especially in relation to production and manufacturing industries, creating new products is always a distinct process that is taken into account with full consideration on the hierarchy of procedures. Relatively, the attention placed upon such operations confer to the need of defining the product, what it is for and how is it supposed to provide what the market demands for. Considerably attention to detail is necessary. This is the reason why it is always important for product creators or developers to have all the necessary documentations they need through research to be able to study the overall value of the product they want to introduce to the market.
Since this consideration deals with the distinct concern towards gaining profit from every investment, creating a new product should be able to specifically define the path towards profitable success on the part of the business organization[s] that are to invest their assets into the process of developing a new product. To make sure their investments would not be put into vague plans and projects, a clear definition on what the product is and how well it is going to be accepted by the market should be considered into account. For the discussion that is to be presented herein, the development and production of a particular product shall be given attention to. Following the principles of the Analytical Hierarchy Process, this discussion shall try to point out how crucial it is to find a way to organize people assets and other resources when it comes to developing and producing new products for the market to appreciate.
Product to Introduce
Product Background: This gadget is a solar powered communication device that allows users to charge the tale through exposing a particular part of it in the sun for at least six hours. The battery shall run for at least 7 hours straight after charging. The gadget could also run continuously during the daylight so long as it is able to get direct power from the sun even when it already has as low as 23% of batter life.
Target Demographics: Children, Teens and people on the go
Considerably, not all who use tablets use it for massive operations [which include critical business applications]. At least 56% of the total number of tablet users comes from the lower and middle age-range demographics [which starts at an average of five years of age towards nineteen years old]. These users often use tablets for gaming, video viewing and listening to music which require minimum amount of battery life; considerably, it could be understood that somehow the seven-hour life-span of the solar-charged tablet would actually be suffice for the needs of the demographics being targeted.
Feasibility:
As noted in the discussion for the target demographics, the creation of a new product is specifically definite in determining the overall value of the product itself especially in relation to what it is supposed to be given attention to. What makes this product feasible is that the production and utilization of tablet at present is highly accepted to the current market.
Rationale about the Product:
Most tablets today take the regular process charging batteries. Considerably though, it could not be denied that somehow, the increase of utilization of energy resources have specifically affected the overall condition by which the society handles energy-utilization. Introducing a new product that would respond to the current demands of the market; including that of the need to relieve the manner by which current energy resources are utilized in the public today is expected to create a distinct manner by which the product would not only be acceptable to the market but would also respond to corporate responsibility that the company needs to give attention to.
Vision on Product Market Acceptance
With the distinct consideration over the value that the product puts on what the market demands for from gadgets like tablets; and the attention given to how such gadget responds to other features that include environmental-friendly usage of such a technological item, it is assumed that the market would be open to the idea of usage suggested through the project. People who are conscious about the environment might even campaign for the product itself through word of mouth. Unique as the design of the product is, it is expected that the solar tablet would top the charts during the first weeks of its launching. How it will perform on the following weeks will depend on how it is accepted and reviewed by those who first bought it. Their response to the product would be a legacy to whether or not the product suits the need of the target market.
Competitive Strategy and Business Model to Use
Since the product being introduced aims to reach a specific demographic that embraces information technology directly, it would be helpful to take the brick and click business model to respond to the launching and distribution phase for the product being planned for in here. It is expected that through this approach, campaigning for the product could be best handled especially that the target demographics might be reached through online and offline portals for them to be able to appreciate the product. Creating press releases and other product-knowledge presentations to educate the public about the product could best be used to provide extensive value on the marketing to be applied for the product’s market introduction, launching and distributing phases.
Through this approach, the product’s competitive stance against all other tablets available in the market could be realized. Being one of the newest designs that correspond with the campaign towards improving the environment’s status, it is expected that the market would be more than willing to try what the product has to offer. Retaining such interest on the product is then supposed to be sustained through the length of time when the first batch of the products is out in the market. This will determine the rate [or number] of product release to consider in relation to all the other upcoming release-points of the said item in the market; thus serving the demand of the people for the solar tablet.
Utilizing the Analytic Hierarchy Process Procedure
Basing from the current procedure of dealing with the need to manufacture a new product for the market, it is essential to take hierarchical conditions by which a decision is supposed to be undergone and be finished accordingly. These are some of the steps that need to be given attention to:
- Identification of the Problem to address
This specific part of the process involves a distinct identification of what specific problem is supposed to be given attention to especially in relation to what issues are likely to be addressed in the creation of such product. In this case, the problem being addressed is that of the need to reduce the utilization of energy resources in relation to the operation of the most used gadgets I the society today, which includes tablets.
- Priorities of the hierarchy of concerns
The question on who are supposed to be given the chance to handle the project should be given attention to. Likely, their capacity to provide a distinct source of confidence as foundation of the project’s success is evidently important especially when it comes to managing the resources available for the production of the new item being introduced to the market.
- Synthesizing of Judgments
It is evidently important to make sure that the people who are to be given the chance to handle the management of the project are supposed to come within agreeable terms with that of the other members of the organization especially those who are within the authoritative positions who have a say on how or what procedures are to be given attention to.
- Consistency of Judgment
The agreement of the members towards such decisions ought to have a great impact on how the project is began and finished thoroughly with all the issues addressed accordingly. With such consistency of judgment and agreement within those that are involved in the process, the project is expected to become successful as expected.
- Final Decision
The final decision on how the project is to be managed is very crucial on how it is going to turn out. With such a controversial and practically critical product such as a solar-powered tablet, it is assumed that somehow, the choice of the right people doing the right thing as they are given the right position to take would make the plan a little bit stronger to contend with. This makes the overall amount of investment placed upon the project to be worthwhile.
Learning and Reflection
It has been learned from this particular writing project that the manner by which the choice of creating a new product takes a crucial step that must be given attention to especially in relation to making sure that the product responds to current market demands. The hierarchy of operations considered towards making a distinct blueprint of the plan in relation to creating a ne product should be able to respond to market demand as well as the manner by which the organization would be able to respond to their corporate responsibilities to the public.
In doing so, finding the right people to handle specific tasks designed to assure project success is a critical point of pursuing the project at hand. The separation of responsibilities should be determined accordingly for such assignments to be given to the right individuals who have the capacity to define the path by which the project is to be directed to. Relatively, the cooperation and the capacity of each individual to work along with the others who are included in the team should work well towards the completion of the new product creation.
Conclusion
Considering the nature of the product presented in this discussion, the technical side of the production specifically accounts for at least 80% of the project’s success especially when it comes to determining how the market would actually accept the said offer from the company. Managing the current demands and aligning the new product to such conditions of considerations from the people to be served by it is expected to create a positive value for the product itself. However, before such assumptions could be made, considering the need to put the right people in the right position to handle the tasks that they are best known for should be given attention to; this is a crucial step in identifying the application of the Analytic Hierarchy Process principles into the overall context of the project being completed.
References:
Byers, T. (et al) (2009). Technology Ventures: From Idea to Enterprise. McGraw Hill Publishing.
Forman, Ernest H.; Saul I. Gass (July 2001). "The analytical hierarchy process—an exposition". Operations Research 49 (4): 469–487.
