The new food product to be introduced in campus is pizza. Pizza is a flat, round oven-baked bread typically topped with cheese, tomato sauce and several toppings. Pizza is a food selection which is mostly preferred by young people. The market strategy which can be used for this product involves advertisements using posters and flyers and sales promotion by giving a free sample of the pizza as they purchase other food selections on the menu. Direct marketing can also be used whereby the food store seeks audience of the students. These strategies seek to inform the students of the introduction of pizza in the menu.
The pizza brand names are Pizza Hut, Dominos, Digiorno, Freschetta, California pizza kitchen and Papa Murphys pizzas. The target market for the California pizza kitchen is families, because it is a restaurant. On the other hand, Digiorno is targeting everyone, since they advertise that it tastes and deliver it. Therefore, it could be probably targeting young adults or students who prefer delivery. Domino and pizza hut are categorized similarly, they target also target students and young people because they deliver. Freschetta advertised as healthy and gourmet, targets families especially women. Lastly, Papa Murphys tends to target families which desire to have something fast but still good since they are in a rush, so they prefer cooking the pizza at home. These brands are differentiated by advertising such as the Freschetta which is advertised as healthy and gourmet; thus attracts families; more so women. They also differentiate their products by delivery, for example pizza hut and domino.
For a new suit, the total offer factors which one should consider include color and design, price, size, reputation, image and fabric. When purchasing a suit, the fitting and size of the suits should be tailored fit. It a requirement that each suit a consumer purchases complements his or her personality. Therefore, consumers need to properly evaluate their physique and purchase the appropriate size. The design and color is also an important factor. Consumers seek to match the design and color of the suits to their skin complexion. The pricing of the suits is equally important because a customer can only purchase what they can afford. The reputation of the suits designer, for example the Italian suits are perceived to be of high quality. Thus, a customer would purchase the Italian suits because of their good reputation. The image created of a customer is also important, for example an expensive and quality suit tends to be place a customer in a high social class status. Lastly, the fabric also important since the fabric quality determines the durability of the suit.
Alka-Seltzer is in the growth stage because it has been accepted in the market place. This can also be implied by the increasing sales, higher profits and more competitors. This has seen an increase in the number of competitors. Campbell's Chicken Soup can be said to be in the introduction stage because the sales are still very low. The firm is still struggling to reach to customers; that it is experiencing limited distribution. Secondly, there are low profits despite high marketing and product costs. The marketing approaches are focused on product awareness and to stimulate primary demand. IPod is in the decline stage, the reason being that there is a zero growth. It has signaled long-run drop in sales. There have been changes in customer preferences, advances in technology and alternatives which satisfy the same need as IPod, thus resulting in a decline in demand for the product. For the Starbucks, the product life cycle stage is maturity because there is a slow rate of sales. After several competitors offering coffee entered the market, and decline in the number of potential customers, the sales of star buck lattes has typically leveled off. It is also noted that majority of the consumers of the product are repeat purchasers. Lastly due to the intense competition, a decline in profits has been reported but since Starbuck is a strong player, it is still in the market.
Buying or selling good in stores have a number of advantages over the use of internet. First, stores offer customers the opportunity to see and touch the actual products before making purchases. Secondly, stores offers substantial security as compared to the internet here payments are made using credit cards. This implies that privacy is guaranteed. As compared to the internet, stores offer an added advantage in customer services to customers in cases of return of goods or after sales. This tends to promote sales since purchasers find the stores easy to deal. The internet poses a number of challenges when selling a product. The internet does not guarantee security; it involves scams. When selling a product of high quality, it is difficult to avoid individuals who want to steal. Secondly, selling a product over the internet limits the target customers; some potential customers might be locked out because of illiteracy concerns.
Most MBA students need a laptop, tablets, printers, internet services, projectors and research assistance. In order to boost the purchases of these products by students, firms use the following promotional techniques advertising, personal selling, publicity, sales promotions and word of mouth. Internet advertisements such as the use of social networking sites like Facebook and twitter can be used to familiarize them with the existence, availability and usage of these products and services. Print advertisements such posters can also be used on the same cause. Personal selling involving the hiring of company representatives who meet the students face to face, presenting and demonstrating the product; help boost their confidence in the firm thus increasing sales. The use of mass media such as radio, TV, newspapers, magazines and media seminars help to reach a broader bas e of the target customers. Sales promotion such as contests, games, demonstrations, entertainments, premiums and discounts boost the sales of these products. Also, a word of mouth can be used on situation where previous purchasers are asked to encourage fellow students to purchase the product or service. The best promotional technique to boost the sales of these products and services is the sales promotion. Because it covers a wider context and it seeks to meet the student’s desires while giving them a chance to experiment on the product.
