Free MTV Initial Strategy Case Study Sample

1.0 MTV Initial Strategy
Having analyzed the initial strategy used by MTV to expand and introduce basis on Europe, it is evident that the decision to use American content on Europeans was not only irrational but also unfocused. In this regard, it is evident that the company did nt conduct a market research before making this decision. The questions that would arise therefore is this; what premises did they use to arrive at such a decision? In response to such a question, it would only be assumed that they applied self-righteous speculations thus expecting the Europeans to take interest in foreign content. As such, as for the question of why the strategy did not work, it cannot be disputed that the company provided content that did not reflect the cultural, historical, and behavioural orientations of the European people. As such, they never identified of connected with it thus leading to a case of resistance to change in the case of MTV and ultimate failure.
2.0 Lessons Learned in Europe and Their Applications
Evidently, MTV learned that the use of local content is key to expansion and introduction to other regions. The company learned that viewers need to have a touch they can identify with and to which they can relate. Having learned this lesson, therefore, the company made a change to their content development strategy. As a result, they now provide local content which are consistent to the nature of the regions in which they establish. This is not only sharp, but it also shows the company’s ability to respond to the market. However, it should seek to be proactive rather than reactive to situations especially when it comes to dealing with customer preferences and needs.