Contrast
Contrast is a way to establish a difference. The contrast is something that highlights the rest of the message. With the contrast, we put in the front the most important information which will be remembered by our viewers or audience. When the viewers has no much time to watch our flyer, our advertisement, our message; the contrast help us to give the most important information.
For a flyer of Spring Carnival, the contrast was applied in two messages. The sentence Spring Carnival give a lot of information and the price of the tickets responds to the natural question all the people who watch a flier of the event ask him (Rundle, 2006).
The contrast was made using a different color and a different font size.
The Contrast is the most important design concept because any design element can be contrasted with another.
Repetition
The principle of repetition means reusing similar or same elements throughout the design. The repetition gives to the design a clear sense of cohesiveness, consistency and unity. While the objective of contrast is to show a difference, the repetition is about using elements to give uniformity to the information in the design.
Considering the flyer Spring Carnival, the repetition was made using same colors for two blocks of information. The design uses the black color in two layers of text, which is the identification of the place and the event. The other color, red, was used to give additional information about the event. In the middle a different color, which represents the contrast, the principle considered previously.
Alignment
The goal of the alignment principle consist in every element in the design must be placed with the criteria and not randomly. Every element must be connected visually with another.
In the flyer Spring Carnival, the alignment principle was applied giving having two virtual centerlines, the "first centerline" is in the middle of the page where the two layers in black letter, the first and the last two red layers are aligned. The "last centerline" is in the middle of the "free space" on the left of the balloons and mask. In that "centerline" the blue layer and the second red layer are aligned.
Proximity
The proximity principle consists in moving things farther apart or closer to achieving an organized look. The related layers or items should be grouped together in order to be viewed as a group. The viewers would assume items that are not near each other in the design are not related. Viewers naturally group similar items that are near to the other into a single unit.
In the flyer Spring Carnival, the proximity principle works together with the alignment principle. In this case, the elements or layers that are near are aligned too. The proximity of the elements is to guide the audience to the information showed in the design.
Reference List
Rundle, Mike (April, 10 2006). How C.R.A.P is Your Site Design? Treehouse Blog. Retrieved from: http://blog.teamtreehouse.com/how-crap-is-your-site-design
