Advertisement industry tries to create a perfect woman body which never existed and will never exist. Perfect woman body is a target shown to all women in the world from different age groups. The advertisements for young kids, teenagers, adults, and even for elderly people convey a message to these women at various ages. This message is very clear, and it says "if you can be like the women in the advertisements, and then you can be successful in your life." The success is also defined in these ads: attractive, slim, gorgeous, highly social, and highly respected, etc. Therefore, advertisements create a perfect woman and assign many tasks to this woman. To be like these women, all the real women in the world need to spend effort, money, and time. Otherwise, they fail in life.
Advertising is a tool for marketers, and they aim at making contributions to increase profits of private companies. The real women in the world aim at being happy in life like all the men in the world because humankind is always after happiness. Sometimes they prefer bad things to be happy, and even they suffer for being happy. Subsequently, women are not willing to do anything to increase profits of private companies selling goods and services to them. However, the advertisements are everywhere, and the women feel forced to move to be similar to the women in the advertisements.
The feeling of being forced and not being able to reach the defined women in the advertisements make women unhappy. To be happy, they start spending effort from very early age. They limit what they eat and what they wear. Consequently, advertisement industry increases the sale of products by making women unhappy continuously.
Works Cited
Https://Www.Youtube.Com/Watch?V=3Yxbkyj1d_U. US: Jean Kilbourne, 2016. Video.
