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Guerilla Campaign
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For Immediate Release:
Guerilla: "Redefining United" Campaign Starts, Home Loans for Veterans.
Veterans United can take advantage of home loans
Georgia – August 19, 2013 – Today a Home Loan Company announces startup of a new campaign targeted on veterans. The customers will have an unprecedented ability to obtain loans at a discount rate. The first ten customers will be granted with additional benefits.
About Guerilla Campaign
The Guerilla Campaign is the central launching point of the “Redefining United” initiative. An innovative approach will be used for promotion of the campaign: life-size figurines of members of the community will mimic the tiny plastic army. The statues will resemble doctors, teachers, members of postal service, emergency respondents, and family in the park instead of war heroes. The stationary figurines will be placed near the corresponding areas, namely a figurines of a doctor and a nurse will be placed near hospital. The figures will be set up overnight at a certain location for four days.
The figurines will appear with two flags: American and Veterans United. A customized sign “Redefined United” will appear underneath the flags. The hidden cameras will make videos of interaction of individuals with statues. The videos will be posted in social media – Facebook, Youtube, and Twitter. The videos will be presented in accelerated clock format to show transformation. The figures will be taken down late at night and set up at another location in the morning. The camera will record people reactions after the figures are removed.
The Guerilla Campaign will aim to attract attention of the community to the activity of the Company. It can help promote the service by evoking curiosity of community members, especially veterans, and spark a conversation.
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