Summary
The article is entitled “Trust-busting on the internet age, Should digital monopolies ends up broken?" by Collins Shia from the Economists. The article is about the effect of the Google monopolistic venture in the use of internet. Other internet companies that offer data to consumers complain the impact of Google to accruing many consumers (Shia, 1). The increasing use of incentives by Google in providing a multiple of services to consumers has led to incompetence of its rivals. The increasing demand for internet services to consumers on this digital era has attracted many companies into the field. The European countries then act against Google’s monopolistic venture to protecting other CompaniesKey Economic terms· Supply· Consumer· Incentives· MonopolyArticle analyses There is a direct relationship between the article material and the course work. The monopolistic nature of Google in the offering of information to consumers has led to incompetence of rivals (Shia, 3). Google has raised the costs of investing in the business leading to low affordability of other search engines such as Ask, Amazon and Wiki. When critically analyzed, it is evident that the coursework and the article information in matters regarding cost of services and goods to consumers concur. Google has started to charge its services highly out of low competition.
According to Shia, the incentives offered by Google like directional offering of sources and mapping of source for more clarification increases the charges for the consumers (2). Consumers have no option to use other search engines since their services are low; as a result, they sacrifice paying high charges to Google with the aim of getting reputable data. From the course work concepts, the article material of Europeans working against Google will affect the micro-economy, as it will lead to upcoming of other search engines. The upcoming of other Companies will lead to increasing the economy through employment, paying tax to the government and reduced costs of data search over the internet.
Work Cited
Shia Collins., “Trust-busting in the internet age, Should digital monopolies be broken?”2014. Source: http://www.economist.com/news/leaders/21635000-european-moves-
