Information Technology Infrastructure
Information Technology Infrastructure
Introduction
Information technology plays an important role in the development of businesses and manages their operations smoothly. Management Information System (MIS) is a computerized system that plays a significant role in managing the company’s data. It provides information to the managers to create sound decisions for business growth. Management Information System (MIS) includes financial information database that could be used to generate useful financial reports. It helps the management to take effective decisions on the basis of these reports. It manages the company’s transactions effectively that enhances its performance. The MIS improves the internal business operations of companies. It helps to generate the past, present, and predictive data through different applications built in the software. The management software provides timely and reliable information that support in decision-making. The software helps the company to enter, modify, transfer, and store the information in a secured form. The software connects customers and companies in an effective manner. There are different software such as enterprise resources planning (ERP), Oracle, Customer Relationship Management (CRM), transaction processing system, decision support system, and others that are used by companies across the globe. The IT managers, designers, network administrators, and others play a vital role in managing the IT operations of an organization. The scope of MIS has increased in the last few decades, and different organizations have strongly focused on creating effective systems that play an important role in managing their information. The Customer Relationship Management (CRM) has increased companies’ productivity by creating a strong relationship between customers and businesses. It provides information about the potential customers, their demands, and problems and describes the procedure to meet their requirements. It allows companies to control their business operations according to according to the needs of customers. The paper investigates the role of Management Information System (MIS) in managing the company’s information and the scope of customer relationship management (CRM) in the organization.
Customer Relationship Management (CRM) provides information about customers and their relationship with the company. The system enables the company to focus on the organization’s relationships with individuals including customers, suppliers, service users, and others. It improves the interaction and contacts with the customers through phone, retail store, and fax. The system helps the business to run its operations smoothly and effectively in the right direction. It improves the operational performance of the company and provides effective information about its customers. CRM solutions provide organizations business data about the services and products that customers want and offer improved customer services. It helps sales teams to cross-sell and up-sell more efficiently, better understand the importance of customers in business growth, close deals, and retain existing customers. It allows the organization to frequently look for different ways and personalize online experiences through innovative tools like email organizers, help desk system, and different types of enterprise applications. It helps the management to take effective decision for the growth of the business. It helps to organize and analyze the customer’s data and provides techniques to improve business relationships and interactions with the potential customers. It allows the company to identify the customers’ demands, need, and wants to increase the sales and meet their demands (Oz, 2008). It manages the complete customer’s record and other related information in an efficient manner. It provides information about the quality and quantity of products, customer’s complaints and suggestions, delivery records, unfilled order, and a list of satisfied customers. The scope of the system in increased because it helps to identify the customers’ wants and needs, competitors, services, product quality, and other components. It enables the company to identify the major problems of the customers and reduce those issues. It helps the organization to design innovative strategies for product and service development that increase the customers’ satisfactions. It provides helps to attract more customers, maintains the good relationship, and increases the revenues of the company.It creates an easier and fastest interaction between the business and its customers throughout the world. The system helps the managers to obtain critical information about the customers and take effective decisions to increase the sales. The system helps the company in problem identification, communication, and achieving operational excellence. It increases the speed of operations and other business transaction through high sales that increase the company revenues .
Electronic customer relationship management (eCRM)
Electronic CRM is a modern and unique system that improves interactions between the organization and its customers. The system helps the organization to access the customers’ relationship management database through internet and web. It helps to gain a competitive advantage in the market through providing better and advance services to the customers. It is a smooth way to achieving success in competition and marks the excellence and leadership of the organization. It plays an important part in identification, acquisition, and retention of existing customers. It has a direct relationship with the customers’ desired values that improve the value chain of the firm. It integrates the process, technology, and other business activities that are related to the customers. The system can generate more profit through acquisition and retention of existing customers. The system is associated with the internet and web-based transactions that take place between the customers and organization. It has increased the customers’ communication through emails, and other technologies that enhanced customers’ loyalty and satisfactions. The concept of online purchasing has increased in the world with the help of that system. It improves the value chain of the organization through increasing various marketing and sales activities. It enhances the quality, sensitivity, speed, and flexibility of work process that increases the staff skills. It enables the organization to gain e-loyalty and e-satisfaction of its customer and increase the brand reputation in the market. It helps to reduce the product and service cost and generates more profits of the organization. eCRM influences the customers to maintain a strong relationship with the organization and receive goods and services anywhere in a timely manner through various channels. The system has improved that customer’s development, products development, and marketing communications .
Advantages of successful CRM system
The system has improved the quality of products and services and marketing efforts of the consultants. It has enhanced the customers’ satisfaction, loyalty that increased the revenues of the organization. The system has managed the customers’ contacts more efficiently and helped to put plantings, people, processes, and performances together. CRM software has improved the distribution channels that ensured the timely delivery of products and services. It has improved the customers’ communication through different channels that improved the customers support. It helped the organization to create a central depository for keeping and storing customers’ information in an appropriate manner. It has allowed the employees to easily access and reviewed that information at any time. The system has helped the organization to acquire customers’ information and predict different types of products and services according to the customers’ needs and demands. The organization has made the strategic decision for creating effective sales and marketing practices on the basis of that information. It has improved the marketing and sales process and created a close combination between the sales professionals and customers. It has improved the customers support supports and services and enables the organization to commit customers' needs rapidly and effectively at various customers’ centers . It has supported the customers through email management, online and live help, and other channels. It has allowed the organization to receive, update, and implement the orders promptly. It has ensured the secure and innovative methods and increased the efficiency of goods and services in fewer costs. The system has increased cooperation between different departments and other business. It provides access the organization to achieve its goal through increased profit .
Conclusion
It could be concluded that the scope of information management system has increased that plays an important role in the business growth. It becomes a necessary part of every organization that enables it to run its operations smoothly and efficiently. Customer relationship management system has created good coordination and strong relationship between the businesses and the customers. It facilitates the organization to increase its performance through effective use of innovative technologies that enhance the customers’ satisfactions and product’s quality. Information system helps the organization to identify problems, control and remove those problems promptly. The system enables the management to reduce the product weaknesses and gain a competitive advantage in the market. Overall, the system plays an important role in maintaining an organization’s association with its potential customers and ensures the acquisition and retention of existing customers
References
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