The name of the boutique clothing store is Chic Boutique, where the key activity is trading in clothing, footwear and accessories for female teens and the newly young. Retailing in the latest fashion items, and boasting of the widest range of trends, comfort and confidence for our girls and young ladies is guaranteed from our stores. The boutique aims to provide limited run-way inspired pieces and the very latest trends for the fissionable young ladies at market competitive prices. At Chic boutique, we also cater for comfort items at affordable prices. Our store has highly trained and informed staff who can easily guide young minds to understanding and identifying their preferences and tastes so as to improve customer experience. Our mission at Chic boutique is to inspire and nurture beauty and confidence in every female, by enabling the young to express their identity and emotions through physical appearance and expression using fashion. Chic boutique retailers and staff are as young and aim to identify customers taste in fashion and guide them through inventory to find their preferred piece. Young staff assists the store to maintain a youthful and vibrant atmosphere which customers can relate to.
Chic boutique retails in both latest trendy clothing and simultaneously trades in traditional regular clothing which compromise for comfort, durability and affordability. We not only cater for teens but also provide clothing pieces for ladies under 20 years in order to widen the cohort of our target market so as to increase market share. The boutique has diverse products on sale including clothing, footwear and accessories, a collection of items meant to complement each other in many ways. Our wide range of fashion items includes tops, dresses, shoes, coats, knitwear and jewelry provides convenience to shopping for many items from one store. We have many brands of both trending pieces and traditional brands for both fashionable and low key individuals and brand loyal individuals (Birkinshaw, J. M., 2004). Our boutique is not only stocked for trends but also bases the purchase of inventory on key agendas/descriptions of the young female population, these include items that are cute, beautiful, bold and comfortable so as to reflect the true current nature and needs of young ladies.
The boutique therefore, is a haven where young females feel at ease and accommodated by a wide variety fashion types, where their thoughts and ideas are key for us through interacting with our staff. The boutique has staff with greatly fashion sensible people who are easy to interact with, and use this knowledge to guiding their customers to achieving that trendy look. Equipped to understanding fashion needs of the modern-age lady, staff members are able to assist customers who have an individual look to achieve these using pieces from our store. Celebrity or runway fashion is competitively priced to increase access to these pieces while other brands are very affordable; this helps keep more customers coming back to shop. Expansion is a major priority through opening other stores where merchandise is retailed.
The logo is simple but attracts the eye through its bright colours. using shades of pink and blue as the primary Chic Boutique colors, is meant to attract members of the female gender, especially young ladies who associate to the colors. The logo contains the name ‘chic’ slung for a young female, this helps the store to maintain a youthful perception among people.
References
Birkinshaw, J. M. Strategic Management. Cheltenham, UK: Edward Elgar Pub, 2004.
