1. American Customer Outlook of a “Microwave Mentality” in Demanding Quick Service, Instant Food, and Fast Results. Does this describe me as a customer?
I am in agreement with this notion to have “microwave mentality” since I have always wanted to get things done in an instant. This is because human psychology is eager to have quick urges about the fulfillment of one’s needs and wants regardless of the resources. To make a profit and gain more customer attention, organizations have applied this human psychology for their own benefit. As a customer, I can observe in various business models and time is taken in supplying any product or providing a certain service that organizations understand the “microwave mentality”. I am one of those customers that are always in a great hurry having “microwave mentality”. I always visit those departmental stores and restaurants where self-service is encouraged since the waiting time is shortened. Sometimes when I undertake any task in which I invest a lot of my time, energy and resources, I tend to have a “microwave mentality” as I look for quick materialization of my expectations in terms of desired results .
2. American Companies that Base their Success on “NOW” Service Delivery besides Federal Express
Apart from a courier service company Federal Express (FedEx), the most prominent example is of Amazon and eBay as well as other retail organizations that have successfully adopted and executed “NOW” service model in their corporate model. They spend larger capital in their supply chain and logistics to deliver products to the doorstep of customers the very next business day. This waiting time is now minimized to provide “same-day” delivery service with no extra charges. Apart from FedEx, eBay and Amazon, the majority of the restaurants (such as Subway, Burger King and Mc Donald’s) as well as courier companies like DHL are providing fast and quick services based on their “NOW” business model.
Works Cited
Goetsch, David L. and Stanley Davis. Quality Management for Organizational Excellence: Introduction to Total Quality. Pearson, 2014.
