VISITORS PERCEPTION OF WESTMINSTER LONDON AS SUSTAINABLE, RESPONSIBLE AND ENVIRONMENTALLY FRIENDLY DESTINATION
Visitors Perception of Westminster London as a Sustainable, Responsible and Environmentally Friendly Destination
For many years London has been one of the main cities that attract tourists from all over the world. It is a unique place where the historical heritage is combined with the modern innovations. Amazing and extraordinary city of London is the heart of a huge United Kingdom, the largest state in Europe; it is an undisputed leader for the number of population. This is not only a favorite place for thousands of tourists, but also a city of global importance, the financial center, which is dictated by the laws of economics, politics, business, culture and even fashion. In terms of GDP per capita London occupies a leading position in Europe and completes the top five worldwide (London's Cultural Tourists, 2016).
Despite the fact that 60 years ago, after the Great London smog the city got unusual nickname "The Big Smoke", today it has quite moist, fresh and clean air of the vast metropolis that pleases its inhabitants and tourists. Obviously the fog is not uncommon for the city, but after an incident that happened due to the fog the government of the metropolis carefully monitors the ecological situation of London and the whole country (Nytimes.com, 2012). Even though the dreary weather and overcast skies London residents are very hospitable and friendly, smiling and never seem sad. The warm atmosphere of the city is literally saturated the joyful mood and creative spirit.
The aim of the following research is to examine the visitors’ perception of Westminster (London) as a sustainable, responsible and ecologically friendly destination for tourism. This aim would be achieved through the following objectives:
The research of the perception of the visitors that come to London
The ways of the Westminster development
The research of the opportunities for the sustainability and ecologically friendly approaches to the city development.
There are several segments of the visitors who want to see and feel the beauty of London. The first one is tourists, those planners who come to the city for holiday, in groups and do many tourist style activities while being there. Tourists have always wanted to visit London, view it at least one time during their life as it is one of the best cities for sightseeing. This type of visitors tends to stay in the best hotels (usually 5 stars) and spend large amounts of money while being here (Visitor Segmentation Presentation, 2016). The next segment is socialites. They usually come to London alone to visit family or friends. This type of visitors does many social, non-ticketed activities when they come to London. Socialites plan things on the go rather than in advance. Explorers’ segment includes visitors who come to London in couples to do the sightseeing without any arrangements in advance. Focused visitors vice versa plan their trips very carefully and do it in advance. When they come to London they already have a detailed list of places they want to visit.
One of the key parts in London is Westminster. It is the center of political, economic and social life. Westminster has much of the time characterized the relationship between the government and its subjects that thus has frequently been at the very heart of progress in the public arena. Westminster now and again has been a champion of advances in the public arena, and at others has been the point of convergence of prevalent battles keep running by those baffled by an absence of improving enactment. Westminster is the place where the sights at every turn, the epicenter of the political and cultural life of London. In the shadow of Big Ben and the cobbled streets of the district are side by side Westminster Abbey, Buckingham Palace and the Houses of Parliament. In this quarter, stretched along the northern bank of the Thames, in the endless flow of people going through the same policy portfolios under their arms and pedestrians with cameras ready to shoot is the best view on the cultural and business life of London.
While visiting London thousands of tourists go to see Westminster, especially the Houses of Parliament as the world-famous sight where the decision-making process that influences not only the country itself but the global society as well. Westminster is also the place where such well-known tourist locations such as Westminster Abbey, Big Ben and the Buckingham Palace are situated.
Westminster is not only the center of the political and economic affairs; it is the place where most of London’s parks are situated. There are Green Park, Hyde Park, Regent’s Park, Kensington Gardens, etc. (Jacobs, 2016). Thus, it is possible to say about the ecological influence of this part on the whole city. It is the place for the innovative approaches in creating the city that would be ecologically friendly while it would attract citizens and tourists and bring benefits of different kinds. The government is trying to maintain sustainability in the city, improving the tourist services, thus attracting thousands of new people every year.
Any interference in a legacy city needs to disassemble something that existed before, for example, a street or fabricating, or even an administrative power or a dug in administration business. Moderate demographic development in created economies makes a zero-total circumstance. Elites live in these urban communities, so arrangements emerge that basically help clients spend their overabundance money. Leaders of opinion ought to attempt to set up a setting where business people can make arrangements that enhance personal satisfaction without included government cost. Also, city pioneers ought to energize endeavors that make occupations specifically or that by implication encourage development of work (Harvard Business Review, 2016). Denizens of created legacy urban communities have optional pay. This implies business people ought to concentrate on profoundly focused on arrangements that work for characterized sections of the populace (The City of London, 2016). Arrangements ought to drift toward excitement, training, and long range interpersonal communication, and they can be area particular. London is the city where every idea that may seem strange at first may be implemented. Government supports tourism and makes all the facilities available for people (Harvard Business Review, 2008). The most innovative technologies are aimed at improving the life of citizens and attract even more tourists.
Most of Westminster visitors perceive this place as an exclusive institution. However, those people who come to Westminster today have a great variety of ways to see how the Parliament works (Nytimes.com, 2016). Visitors usually attend business and committee meetings as well as different official events that are held there (UK Parliament, 2016). Royal organizations, parliament and the royal court determined the appearance of Westminster for all: now it is still officiously-Royal district, where a lot of the royal property and - in comparison with other areas - little houses. Nevertheless, there are so many attractions for tourists.
Most tourists come to Westminster to see the most famous sights of London: The Parliament, the Big Ben, Westminster Cathedral and Buckingham Palace, as well as the famous Royal Parks. The area around them is filled with interesting buildings, but the rest of the area slightly to the side of the hiking trails - not too expressive and built up with basically the same official buildings.
For the most part visitors are extremely positive about London, with the lion's share of whole deal guests guaranteeing it is the best touring city on the planet. The distinction between House Guests and Explorers is obvious here, House Guests are glad to come to London for the weekend, though Explorers take a gander at it as an once in an existence time opportunity and they need to do as much as they can in the time they are here (Visitor Segmentation Presentation, 2016). London is perceived today as one of the most fashionable and sporting places in the world, attracting the attention of the global media (BBC News, 2016).
London is the city which is definitely worth visiting. It is the unique place where millions of individuals live and work side by side. There are dozens of cultures, nationalities and thousands and millions of new ideas. London is one of the world centers for innovations and it will definitely continue to attract visitors from all over the world following this strategy of development. British government does its best to improve the existing level of tourism development and attract even more people not only from the UK but from other countries as well. London is the unique place which cannot stop surprising with every visit and every glance.
References
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