Introduction
Restore Health will focus on providing healthy foods as opposed to what most fast food outlets offer. The location of restaurant may play an important role in attracting customers. Since Restore Health will be targeting families, it will have to be located in a strip mall because it is a prime location frequented by families. Other factors that will have to be considered to ensure the success of the restaurant will include atmospherics and personnel. These factors are discussed below.
The restaurant will be located in a strip mall. This is because the restaurant will be aiming to target families. The strip mall offers the best location where families can easily access the restaurant. However, in locating the restaurant in the strip mall, few considerations need to be taken into account to avoid challenges. For instance, if there is presence of other strip malls, one needs to select the most primary location where families frequent. Additionally, if the space available for locating the restaurant is in the middle, visibility may be reduced and hence customers may not see the restaurant. Locating the restaurant in end locations offers more visibility to the customers.
Personnel
Personnel working in the restaurant will be highly trained on issues of customer service. Additionally, the cooks will have to have the skills in preparing foods based on calorie intake that customers may demand. A hiring consultant will be used in setting up a personnel system and provide important information on personnel management. Key employees will include a chef and a manager. Compensation will be done weekly basis for the chef and the manager. Waiters, cooks, dishwashers, and hosts will be employed on hourly basis and numbers will be increased based on staffing demands. This will assist in reducing the labor costs that may be incurred in running the restaurant. Each employee depending on the work requirement will have a specific uniform that represents the restaurant’s brand. The employees will be required to address customers politely even in cases where the customers will be rude. This will ensure that customers are relaxed and enjoy the service. A suggestion box will be available for customers who want to report any incident or show appreciation. This will help identify areas where improvement can be done to better the performance of the restaurant in terms of service delivery.
Atmospherics
A few tables will be set outside the restaurant where the clients can enjoy the environment while eating. Paintings of the healthy foods offered will be done on the windows, walls and some of the benefits that may be enjoyed from eating meals from the restaurant will be indicated. The restaurant will consist of a waiting area, a dining area, and a kitchen. The waiting area will be small and will have a bulletin where meal specials for the day will be displayed. Additionally, personnel will be employed to ensure that restrooms are constantly clean. The setting up of the dining area will be such that it will allow easy movement of waiters to and from the kitchen. The dining area will be painted blue and will have different pictures of healthy foods. An air conditioning system will be installed to ensure there is constant flow of fresh air.
Conclusion
