Channels
The video fails to mention the changes made in the channel since it is not an appealing advert to its customers. Most marketing approaches are based on attracting the client by making such channels more affordable and perfecting the services. In the channel case, YouTube started charging the initially free channels which would rather discourage people from watching as it seeks additional money from their watching budgets (YouTube's 7th Birthday, 2012). Including this ad to the broadcast would not encourage many people to watch the channels the way they used to do before.
Competition
There are no active ways of showing the competition between Amazon and Netflix with YouTube. The video presents it as a newly developed idea in a market without ways of availing such clips and films (Miller, 2009). It commenced by showing that a person was trying to share videos with other people. The upcoming popularity triggered massive traffic and Google’s attention. The presentation may avoid mentioning the competitors since it would promote these competing companies by creating awareness within the public. The application of YouTube in movies and television has been availed through clips of the BBC, CBS, wedding shows, games and CNN.
About YouTube
This video branded YouTube as a medium to enhance visual evidence of life issues. People know that it deals with varieties of video contents. The video shows the media as the most populous movies providing a platform fostered by the user’s efforts (YouTube's 7th Birthday, 2012). It enhances the publication of video ad to show things as they happen across the globe. YouTube’s capacity to enhance user publications facilitates broad information coverage where all people can report issues to the world by evidence. They also know that the media’s major achievement is being acquired or sponsored by Google.
References
Miller, M. (2009). YouTube for business: Online video marketing for any business. Indianapolis, IN: Que.
YouTube's 7th Birthday. (2012). Retrieved April 10, 2016, from https://www.youtube.com/watch?v=GLQDPH0ulCg
