[Institution’s Name]
Introduction
Organizations have been termed as a place which surrounds by different departments in particular, and every department is different from the other which has different functions in particular. Every organization strives hard for the economic prosperity of the company. Every department of a company strives hard for expanding the networks of the companies in particular. Among the number of departments, the name of the marketing department is one of them .
Marketing department is an essential department for an organization, and almost every organization of the world has effective marketing department in it which is used to assess the level of effectiveness in an organization .
There are a number of concepts which come under the umbrella of marketing, and among them, the name of consumers and positioning are some of them, which have their own importance and recognition. The concept of consumer and positioning could be extremely effective in terms of organizational productivity and the marketing department of a company.
The main perspective of this assignment is to select two different products of a same brand and then analyze the primary and secondary market of the same. It is important to have an effective customer orientation in both of these markets. The products which have been selected for the same analysis is Soft Drink Brand and the names of the brands with two different specifications are Pop-UP Drink and Diet Pop-UP Drink.
Analytical Framework
Customers are the end users of an organization, and without customers, organizations cannot get any sort of business and expansion and even the financial competitiveness . In this particular analysis, it is found that there are two different parts of the selected brand, and both of the parts have different segmented market. The primary product of the company is Pop-UP Drink, which is a sort of energy drink, made with effective ingredients with a sufficient amount of sugar and flavored colored as well, which could be used by the people who want to get instant energy from the drink. Pop-UP Drink has the ability to rejoice and re-energize a person who is in a need of energy or any sort of similar thing while, Diet Pop-UP Drink is not as effective as the Pop Drink because it do not have strong ingredients like the one found in the pop-Up drink. Primarily, the company focuses on the selling of Pop-UP Drink, while secondarily it focuses on the Diet Pop-Up Drink.
Primary Market Segmentation
Primary market is the most important market from the viewpoint of an organization and an organization always try to enhance their primary market merely to become economically and strategically perfect and prosper. Primary market is the 1st market on which a company focuses. Every product of a different brand segmented into primary and secondary market, and this particular stance could be applied on the given product. The Primary and focused product of the company is Pop-UP Drink, an energy based drink. From the analysis, it is found that Sports personnel and people who want to get instant energy are the main primary market of the company. According to the management of the people, Youth would be the prime target for our company for this particular product of a certain brand. The demographics could be same for both of the target market; however psychographics of every target market is different from the other. The psyche of the youth who are in the view to consume the Pop-Up product more frequently than that of the product for the secondary market
The income level of selected primary market is between 2000-3000$ per month with age group of 15-32, and most of them should be placed in the city. Most of the youths have Graduation Degree in the educational market.
Secondary Market Segmentation
There could have two different markets of a certain product, which particularly are the primary market and secondary market. Secondary market usually not as productive and broad like the primary market, but it is also important. The secondary market of our Diet Pop-Up products are the people who have Diabetic problem and for those who do not want to have an instant energy. The age group fitted for this particular product would be from 35-60, as numbers of diseases have been come up front in the same analysis. The income level of such individuals could be like the same as the primary market because there would be no high association with any discrepancy. Graduate and Masters Person are always required to complete this project, and it has been observed that this particular segmented market would certainly bring economic and strategic prosperity in the company.
Creative Ideas and Slogans
It is important to have effective creative based ideas and slogans in particular. The slogan which could be used for the advertisement of Pop up Drinks should have youth associated with it. The slogan of the same could be like the one
If you are young: Come, Let’s Try Pop Up
For the Diet Pop up, advertisement should be done by having diabetic patients accordingly and the slogan of the same could be like this
Need to take care of Diabetics: Don’t worry Diet Pop up is there for you
Online and Offline Advertisement
The offline and online communication platforms for the advertisement are
Offline
It is like Television Commercial and Paper Communication mediums as well
Online
Social media networking of advertisement could have been done accordingly and effectively at the same time.
Conclusion
Marketing is basically a function which is used to market the products to different consumers. It is one of the most important departments which used to assess the level of efficacy in particular. It is one of the most important departments of an organization which used to keep the flow of funds (FOF) of the company effectively. There are two different products of a same brand has been selected. From the analysis, it is found that the primary market would be more worthwhile than that of the Secondary Market and it would certainly benefit the company.
Works Cited
Alan Zimmerman, Jim Blythe. Business to Business Marketing Management: A Global Perspective. Chicago: Adventure Works, 2013.
Kazmi, S.H.H. Marketing Management. New York: Pearson Group, 2007.
Philip Kotler, Kevin Lane Keller. Marketing Management. Chicago: Adventure Work, 2012.
