Free Essay About Analyzing An Advertisement

The advertisement features in the ‘Every Day’ Magazine of March 2016. It advertises a slimming product that is used as substitute food. The advert features the image of a petite woman and several bottles and sachets of the product. The advertisement notes that the model had lost 8 lbs in a week of use. There is also a summary of the ingredients of the slimming product. The advert covers the page with title at top.
The magazine is a health and nutrition piece, dedicated for the health and fitness enthusiasts. Its audience consists of those who look for interesting recipes to try, those seeking advice on what to eat and those who are looking for advice on dieting. The magazine focuses on both eating at home and eating out options, giving its audience a review of different dining options. Generally, the magazine is for food enthusiasts.
The product being sold is a nutrition supplement containing different nutrients. It offers users a ready-to eat food product that is said to contain little undesirable elements to help the user reduce wait and to prevent the user from gaining more by taking in more calories. The product is packaged in small portable containers. The idea is that taking the product promotes faster weight loss by minimizing calorie intake; take Slimfast, get slim fast.
The magazine is read by many food enthusiasts, those who enjoy cooking and those who enjoy eating out. Fr this reason, it is read by mostly middle aged people who have the time to go prepare their own meals and those who eat out. This readership therefore consists of mostly men and possibly a few men who have interest in food production. So the major readership would be women.
The advertisement draws the attention of the readers by using the picture of a slim model. Majority of those who struggle with weight issues are women. The advert therefore draws in on this using the picture of the women. The lady in the image has a perfectly formed figure which is most women’s desire. This is aimed at endearing the womenfolk to the advertisement.
The image of a slim and visibly elated lady is the selling point. The attractive display of the supplement containers also draws attention to the advert. The prominent image of the woman spreads across the half the page. The color is vibrant, contrasting red and black on an off-white background. The colors are attractive and therefore eye-catching, making it hard to miss the advert. The text and images are arranged parallel on the page, with a lot of space allowing focus on the highlights. The image of the lady forms the focus of the advert, sitting across the whole page. The advert is well arranged with very little text on the page, which allows the reader to focus and gives the chance for browsing.
Obscured from the line of vision is the caveat emptor on the product. On the left side of the page, in small print and in a very light hard to see shade is a note on possible different results for different people. The font is small and the color of text is closely similar to the text on the background, making it pretty hard to see. This is because it carries a message that might dilute the selling point of the advert.