Customers tend to prefer a product depending on perceived value of the product. Satisfaction denotes the level to which the real utilization of a product equal or matches the perceived worth at the time of buying. A customer is considered contented only when the real worth exceeds or is same as the perceived worth or value (Patrick 335).
An example of the brand that exceeds or equals to the perception of customers is Apple. There are five product definition levels. These include the core benefit, in which the basic want or need of a customer is satisfied after the consumption of service or product. iPod was reinvented to run mp3 player, holding approximately 1000 songs or 5 GB, this exceeded the amount any mp3 player could have at the time.
Generic product denotes a product version having only the attributes or features necessary for its operation or function (Patrick 335). iMac achieved this on the basis of how easily it got into the internet. A customer only needed to plug in the phone line to connect internet. That characteristic made it enticing to novel internet users.
Expected product denotes features or attributes, which buyers usually expect as well as agree to whenever they buy a product (Patrick 336). For iPod, customer only requires to connect it to PC and download iTunes to connect to the internet. iMac was introduced with many bright, eye-appealing colors, in contrast to boring beige or grey.
Augmented product entails the inclusion of extra characteristics, attributes, benefits, and related services, which act to distinguish or make unique a good from its market competitors (Patrick 337). Apple introduced new iPads having sensors of Touch ID fingerprint.
Potential product denotes all the transformations and augmentations a product may take in the future (Patrick 336). New iPad models are expected; that is, iPad mini 3 and iPad Air 2 within an iOS 8.1 user guide of iPad.
Works Cited
Patrick, Rau. Internationalization, design and global development: 4th international conference, IDGD 2011, held as part of HCI International 2011, Orlando, FL, USA, July 9-14, 2011: proceedings. Berlin: SpringerLink. 2011. Print.
