Free Essay About Get To Know Your Customer

Whenever you walk into a supermarket or a retail store, you always expect to get assistance from a sales associate. Sales associates are everywhere we shop helping us find those items that are hard to find, answer questions that we may feel like asking and also get us to buy things. Sales associates perform various tasks that range from helping one pick items to presenting the price of an item. So, basically, a sales associate is a person who is supposed to be polite, patient and should be able to bond well with people.
I recently went to the well known Wal-Mart stores to shop for shoes and as you can imagine, the number of employees was very high. I was looking for a specific kind of sneakers and that being my first time to shop at Wal-Mart, I didn’t know where to find those sneakers. I had hoped that I would be approached at the entrance by someone to show me around but unfortunately I was on my own. I strolled around for some time looking for my shoe and from afar it was obvious I needed help. Fortunately a young man approached me and kindly asked if he could assist me with anything. I was pleased that the young man showed up when he did and I told him which kind of shoes I wanted. Too bad he had forgotten where those shoes were kept; he called a friend of his and asked out. After being directed, he led the way giving me stories of how the shop was started this made me happy as it helped keep me busy.
When I finally saw the shoes I wanted, I pointed it out to him and he gave them to me. All through the young man was very friendly, very social and full of ideas. I got the wildest idea of telling my friends which types of shoes captured my eyes but I unfortunately didn’t know the names of the shoes. I asked the young man the name of the shoes that captured my eyes. The young man somehow struggled to remember the name of the shoes and I immediately knew that he had no idea what most of the shoes were called but we just continued on. The young man was very talkative sometimes I didn’t get what he was saying since he talked too fast but he was social and polite. He suggested many other types of shoes to me and I almost changed my mind on what I wanted.
The young man who helped me was very friendly and outgoing. I also found him very patient since I believe I took long to choose a shoe and even longer try on one but he never complained or hurried me. He also always wore a smile and commented positively on every shoe I chose. One thing I also noticed about the young man was that he was smartly dressed, a technique that always attracts customers. In the end I ended up buying two pairs of shoes when I had planned for one pair only thanks to the young man’s expertise.
In general the sales associate who attended to me was smartly dressed, polite, friendly, social and convincing. He knew well how to bond with people. He presented everything perfectly and managed to influence the customer’s choice. What I would do differently if I was the sales associate is I would try and find out everything in the retail store and knew specific things also. I would also work on my greetings since the young man didn’t at first greet me, he went ahead and asked if there was anything he could help with. The sales associate did well at building a relationship with me and he did very well at determining my needs.