It is important for every individual to have a brand to identify with. For this reason, I enjoyed the learning session which distinguished between a brand and an image. Your image is who your customers say about you while your image is what people say you are. I believe the best place for me to start building my brand is where I am working; building a good image brand is by leaving an impact or a dent in your area of profession. Creating ones brand requires that I have a clear vision in my life. If I have a vision I can articulate it and own it. Building a brand image needs one to narrow down from a vision to mission.
Before this session I had rarely thought of making my own brand and image. I have talked with my friends and come up with a list of what they say I am, I have also identified some of my strengths in my profession and am willing to use them to build my brand. Making a brand name and image online is so simple; the simplest is through using your brand name and image as your identity in social sites such as Facebook and Twitter. This will help market your name more rapidly to your friends.
Customers should be able to identify and recognize the brand under different conditions under the brand name and logo, this consists of both brand recognition and brand recall, it will help the customer understand which product or service my brand belongs to, and know which of their needs are satisfied by the brand through its products. So I feel like these presentations were good and very informative and actually helped me to learn about stuff which I didn’t know earlier.
References
Brier, D. (2011, May 30). What Goes Into Creating a Brand Identity? Retrieved from You Tube: www.youtube.com/watch?v=ql-RnwR-37U
Knapp, D. (2008). "The Brand Promise". New York: McGraw-Hill.
Mylonaids, H. (2013, 02 17). You are Who You Say You Are: -Building a Brand Identity Part 1. Retrieved from The next web.com: http://thenexyweb.com/insider/2013/02/17/you-are-who-you-say-you-are-building-a-brand-identity-part-1
Tampon, V. (2013, July 1). 3 Effective Ways to Build a Strong Brand Identity. Retrieved from Search Engine Journal: http://www.searchenginejournal.com/3-effective-ways-to-build-a-strong-brand-identity/64849/#jPZCMXzHpiGYoqjj.99
Tan, D. (2013, april 20). "Success Factors In Establishing Your Brand" Franchising and Licensing Association. . Retrieved from Flasingpore.org: http://www.flasingapore.org/info_branding.php
