Introduction
The aim of this paper is to discuss the market plan for an emerging technology and its use in the library. The marking plan for this technology is presented by considering four different elements to identify its possible target market and audience. Furthermore, the positioning of the product will be determined and the quality of the service provided will also be discussed.
Product Profile
MaKey MaKey is an emerging technology and is one of the most innovative technologies of the 21st century. MaKey MaKey is carefully designed product and it could be very useful in libraries. The product can turn objects into touch-pads and also connect them to the Internet. The product can be used in the library for arts and engineering. The students of arts and engineering can use this simple invention kit in their studies and it can help them learn more effectively .
MaKey MaKey invention kit comprises of “a MaKey MaKey board, USB Cable, 7 Alligator Clips, 20 Stickers and 6 connector wires” . The invention kit MaKey MaKey is also very easy to use as graphical instructions are provided with it that could be followed easily.
Use of Product in Library
The library aims to deliver learning experience to Grade 4 or above children with the use of this new innovative kit. The invention kit could help the library’s objective of introduction a new learning experience to students who can use this invention kit to experiment with different objects and learn about the connectivity of these objects with computers and the Internet. It would be able to give opportunity to students to test their creativity skills and attempt to invent something new. MacKey Mackey is an innovative product that could be useful for the library. It could be inducted in the learning programs that the library aims to implement for students.
Marketing Plan
Keeping in view, the innovative purpose and use of MaKey and MaKey and its intended use by the library the four elements of the marketing plan are discussed in the following.
Segmentation
Segmentation is a very important part of any product as it particularly defines that the particular product is made for these types of people. MaKey MaKey product can be used all people belonging to all fields engineering, designers, educators, etc. It can be used by everyone and for almost all age groups. Children as old as 8 years have also used this invention kit and made some new product that works finely for their usage in games and other things.
It can be used by kids and people belonging to all age groups. The device is not at all focused or made for a specific gender and can be used by everyone. It will help the library to design and implement learning programs for different age groups according to their learning capabilities. The library can allow different course leaders to get involved and make students work on specific programs to ensure that their learning helps them with their current courses.
The device has beginner and expert level and can be made functional according to the will of the user. The library can induct this innovative product in different learning programs for studies in different subjects such as science, art, music, and biology as they can explore many things and make numerous creations with the help of this invention kit. The kit can help them in their studies as it can make practical experiments easier .
Targeting
Upon examining the target market of MaKey MaKey, it can be observed that the target market of the product is no restricted and it can be used by anyone. However, it could be stated the company needs to be more specific and try to market its product and its different range to different age groups. To develop marketing strategies, it is important for a company to determine a target market for their product.
The main target market of the product are school going kids and young adults. Therefore, it could be stated that libraries and schools that are the center of learning for young individuals could be targeted by the company. The target market is selected because the product is more helpful for school and college going students. The people of this age group are young and have more thoughts in their mind. Many creative ideas develop in their minds which die because of unavailability of certain resources.
The gadget MaKey MaKey can be used in the library as it is very helpful in creating new things and many people can use it to make different things. The young minds while creating new objects for their use from this device can actually invent something new and very useful .
It is not easy to target a particular audience and market the product, the company needs to carry out several marketing tools before introducing the product. Firstly, the company must conduct SWOT analysis of the product which determines the key strengths and weaknesses of the product and allows the organization to eliminate the threats are work better in the market. Pest analysis should also be done to find out about the impact of political, economic, social and technological impact of this product in the society. Porter’s Five Forces should also be analyzed to have a brief about the market so that it is easier to create marketing strategies for the product .
Positioning
The positioning of the product can be done through excessive marketing. The marketing of the product will be done mainly through social media websites like Facebook and Twitter. The company will use its own website to market the product as the website will have small video clips related to the usage of the product.
The company will introduce the product at schools, colleges, universities, and libraries through physical brochures. Email is also a source to develop awareness about any product. The briefing of the product and its use for a library will be shared through mails which will provide useful information related to the induction of this innovative product in different learning programs to be offered by the library.
Community or education related events can be held at libraries to market MaKey MaKey as it is reaches to a larger audience and can also be seen practically. The product has a catchy slogan to market its product to various groups of people and it is “Arts, Engineering and everything in between.” From this slogan, it is determined that the product can be used by the library to offer learning experience to students of different age group to learn and invent in various fields .
Quality of Service
The quality of the product or its experience has a significant impact on its users. The customers want excellent pre and post purchase service. MaKey MaKey product can be easily purchased online and the customers do not even need to make an effort to come to the store.
The quality of the product and service will not be compromised and the library can avail 24 hours helpline of the company if there are any problems or it needs any assistance with developing learning programs for students. It can easily get help and guidance from the helpline.
A graphic instruction guide is also provided with the product so that the library or students can easily use the object. The store also provides teaching and training for using the product and it guides and helps children in using the invention kit and making new things out of it .
Conclusion
It can be concluded that the invention kit MaKey MaKey represents an emerging technology that can be widely used by many people and in particular it could be used by libraries to carry out different learning programs with the use of this innovative product. With the help of this technology, students can make touch-pad using different materials. New inventions can be made with the help of this product as it allows students to use their creativity and make new things with the help of this gadget. The invention kit is undoubtedly an innovative product that can be used by students and various people belonging to different fields especially in the field of art.
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