The Key idea behind the Cloning Around promotion plan is to develop and adopt promotion tools that will capture the attention of the audience. The audiences targeted by the company include both children, adults, fairs and corporate bodies who holds parties and function. Cloning around has identified that the key selling proposition across all communications is to recognize the locations, needs of the customer and ultimately deliver positive and consistent message at every customer contact points
Advertising
The Company also intends to record some of the performances for the advert to create a lasting effect on the audience. The target audiences are parents and children that enjoy the performance from clowns and magicians. The video will also be posted in the social media sites like Facebook and YouTube. These sites will offer immediate feedback about how the potential customers are responding to the services.
Promotion
Sales promotion and personal selling go hand in hand. Sales promotion will involve giving incentives to customers in order to encourage them to purchase the company's services. Incentive will include giving discounts and different packages of performances that attract lower charges. Information concerning these incentives will be incorporated in the advertisement message. The company intends to present public performances, mail the local clubs, churches and organizations.
Publicity/PR
Information spread concerning the Clown Around needs to be managed to ensure that only positive information between the business and the public is disseminated. Clown around intends to tap the exposure available in local businesses. This will be achieved by partnering with existing and new local businesses. The company will perform during launch of products, restaurants and during trade fairs held by other companies. Clowning Around has employed professionals who will provide quality services to the customers. This will ensure that the public and other stakeholders maintain a positive view and interest towards the company’s services.
