Recommendation and Closing Summary
The marketing mix of Alfred should focus on developing the mobile optimized website that will allow the customers to access the online food delivery service by using their smartphones through the internet. Improving the mobile-optimized website will make it more convenient for the customers to choose the food they want to be delivered right on their door step. At the same time, it will be the medium that will link the restaurant owners, Alfred and the customers. Since the targeted market are those people who are always on the go and have no time to prepare home-cooked meals, it will best to invest on the mobile application since the consumers prefer to use their smartphones and tablets for food delivery orders. Alfred should maintain an Information Technology (IT) consultant to make sure that the online delivery system is working. The key to delivering the orders on time is the proper synchronization of the food provider or the restaurant owners. Aside from the customers on the go, there are also those clients who want to place an order while they are just at home, watching movies and lazy to cook that they just want avail of food delivery service. There are also other potential customers who are traveling for business or pleasure and want to use their smart phones to search nearby restaurants. By investing on the website and a mobile application, Alfred will make it easier for their clients to navigate and place an order.
Another suggestion is to give rewards, promotions and discounts for the clients who availed of the online food delivery service. Such marketing mix by giving rewards and discounts are effective methods to increase sales. Giving the clients a rewards system scheme will be an attraction that will increase delivery orders that can be featured in the website or mobile application. The website platform will allow Alfred to change the promotions monthly and give rewards to the customers.
