1. Research
It is the initial step that is necessary to determine tasks that need to perform in the current year. It allows the students to get an idea regarding the courses and semesters they are required to attend. A list of social events should also be prepared by identifying the areas of interest of most of the students (Swann, 2014).
2. Planning
Planning is the second step that involves the preparation of content for each course. The orientation needs planning for presenting and communicating important information related to a course. The projector is required to show visual presentation to the students. Also, necessary steps will be followed to achieve goals and objectives (Boone & Kurtz, 2014).
3. Implementation
The implementation of the induction and orientation is critical as it involves preparing timelines for communication. The tag lines and messages are used to communicate to the public so the public relation can be made more effective. The immediate implementation of the prepared plan is essential to ensure the strong relationship between university and students (Swann, 2014).
4. Evaluation
The last step of the public relation process is the evaluation of induction and orientation. It is necessary to assess that the outcomes of the orientation are according to the desired objectives, or there is a need for change in the existing plan (Boone & Kurtz, 2014).
The four-step process as disused above is helpful in ensuring strong public relations by conducting orientation in the university. It builds public relation by removing the communication gap between students and the university.
References
Boone, L. E., & Kurtz, D. L. (2014). Contemporary Marketing, Update 2015. Mason: Cengage Learning.
Swann, P. (2014). Cases in Public Relations Management: The Rise of Social Media and Activism. London: Routledge.
