Sometimes the identification of a service can be rather difficult because of its close association to a good. For instance, the service can be in the form of a diagnosis that comes with the medicine. Services entail intangible goods that do not change ownership, cannot be transported, or stored. Differences between marketing a product and a service arise because of several factors such as time, relationships, needs and wants, deliverability, and trust. The sale of a service involves delegating time to perform the task, and the seller has to develop a relationship with the client. This paper provides an outline of service marketing and mechanisms to promote customer satisfaction.
Whenever one orders food from a waiter in a restaurant and sits patiently for it to be brought, the experience is classified a form of service. Occasionally, one walks into a new restaurant without any knowledge of what exactly goes on there. The individual expects an usher or the waiter to serve him or her in a proper manner. The service given by a waiter should be timely and orderly. If I would get a place with the best customer service and respectful servers who go beyond their usual tendencies to make sure that I am comfortable, I would definitely tell all my friends about it.
The hotel sector is part of the hospitality domain that should offer suitable customer service to retain customers. The problem often arises due to lack of the appropriate skills and knowledge in hospitality. The waiters or ushers must receive adequate training on how to entice consumers. A customer feels grateful and satisfied when the service exceeds his expectations (Redge, par, 3). The aspect involves treating customers better than they had imagined and catering for their every requirement. Focus on giving the consumer a good experience that will secure their loyalty to the company. Request for feedback to learn whether you are doing a better job or not. Also, treat the buyer like the boss with adequate respect and integrity. The final strategy is taking the service to where the consumers are situated to develop a sense of presence amongst them.
Works Cited
Redge. 10 Ways to Enhance Customer Satisfaction. Lean Execution. Web. <https://versalytics.org/2009/11/13/enhancing-customer-satisfaction/>
