Marketing is probably the most hectic activity in a business, because marketers must look for the most affordable market, convince customers to buy their product, and maintain them for long0-term relationship. Just like any other business, sport is also a business that only flourishes through the right marketing channels. Therefore, there is a need for attracting as many customers as possible, and promotion is one of the many things that attract a pool of interested members (Tsao et al., 2009).
The best sport promotion easy to locate is issuing scarves during sports particularly when two competitive teams are on play. The scarves will be issued on first come first serve basis, and only the first one thousand fans will benefit from them. They will increase the desire of many people buying the tickets to watch the game, even to those that were not willing to watch. It will also attract those people with the desire to have a scarf of their most favorite team, and this will drive them towards buying the sport ticket and get free bonus.
Scarves will be effective for promotion and will especially help in the sales of tickets. It is worth to remember that during competitive sports like football, many fans turn up to show support for their best teams. Therefore, announcing through the social media or other promotional channels such as Television and magazines that the first one thousand fans to buy the tickets will be awarded a free scarf inscribed their favorite team, many fans will be willing to hurry and buy the tickets (Mangold & Faulds, 2009). Obviously, the tickets will have a slightly higher price but fans will not realize it simply because they will be left with something that will remind them of their favorite teams their entire lives. Issuing many tickets increases sales which automatically increases profit which is the objective of the business.
References
Mangold, W. G., & Faulds, D. J. (2009). Social Media: The New Hybrid Element of the Promotion Mix. Business horizons, 52(4), 357-365.
Tsao, H. Y., Lin, P. C., Pitt, L., & Campbell, C. (2009). The Impact of Loyalty and Promotion Effects on Retention Rate. Journal of the Operational Research Society, 60(5), 646-651.
