The Starbucks fiscal year annual report has over the years been used as a tool of communication from the managers to the shareholders. Through this document, shareholders are better placed to understand their company better. By receiving an in-depth analysis on many factors within the company, they can then understand where their company is headed. This will in turn allow them make decisions relevant to the situation on the ground.
For instance, in the 2013 report, shareholders were provided with a summary of the various financial statements. As such, one gets a glimpse into the operation of the company without necessarily having a comprehensive understanding of finance and all it entails. From the introduction of the statement, shareholders are then aware that their revenues had reached $14.9 billion which translates to a 12 percent increase from the previous year (2012). This was attributed to increased stores all over the world implying a major increase in sales. The togetherness within the staff is also greatly demonstrated within the statement as close reference is constantly made to the employees who work hard to ensure each year is termed to have been successful.
Their values as a company have also been clearly outlined within the statement. This goes a long way in justifying actions by company within themselves and also to the outside world. This also shows the kind of beliefs the company has and also the confidence they have towards the same. A specific example would be their desire to positively impact the community. This is besides the obvious target of making profits. In as much as any company desires profits, it is inherently important to put other factors into consideration.
In its annual report also, the company updates its shareholders on major innovations that have directly or indirectly influenced how the company operates. Doing so not only makes the owners of the company aware about the growth of the company, it also encourages the inventors to go a notch higher. Once one realizes their efforts are being appreciated they will certainly aspire to do more.
Conclusively, the Starbucks fiscal year annual report is a highly informative document. It also communicates the affairs of the company quite efficiently; in a manner that is free of ambiguity and is comprehensible. The statement provides an in-depth analysis of almost every aspect of the company and this principally ensures that the shareholders and the general public in general are well versed with exactly what happens in the company. Generally, it supports reputation to a great extent and also makes a lot of sense.
Reference
Starbucks . (2013 ). Starbucks corporation fiscal 2013 annual report. Retrieved March 19, 2014, from Academia.edu: http://www.academia.edu/6161366/STARBUCKS_CORPORATION_Fiscal_2013_A nnual_Report
