Companies thriving in the contemporary world need to create a standardized communication system to ensure efficient and suave communication flow among individuals, departments, managers and other contacts in the business. Every organization irrespective of its functions should ensure good information dissemination for both internal and external users. Internal users of the information may include employees, executives, and other stakeholders. External users, on the other hand, may comprise of suppliers, consumers of the company’s services rendered and prospective clients.
A reliable communication system will enable all publics inside and outside the corporation to be on the same page. Further, standardized communication methods assist enormously in creating the image of the company. The communication strategy employed by an organization is supposed to address the issues at hand accurately and with rigor. This paper explores in details the communication strategies used in Google Inc. in its daily business operations. Google Company is among the best performing organizations in the United States. This company focuses mainly in the provision of internet services to its clients. The enormous success of Google Inc. can be attributed to its widespread utilization of the most modernized and refined communication approaches in both internal and external business dealings. In a nutshell, efficient use of communication strategies in an organization setting always leads to improvement in the general performance in all aspects.
Public relation specialists are employed by a company to carry out social media tasks by establishing an efficient interaction mechanism between the organization and the other people who have an interest in the company. Public relation specialists play a vital role in linking the business with the outsiders by elaborating the company’s mission and vision, thus building its corporate image. Just like any other professionals in an organization setting, public relation specialist follow a stipulated process which involves four main functions that are investigation on a certain phenomenon on the organization’s public, organization of information, communication and analysis. A company’s public refer to parties who the firm wishes to communicate to since they have special or professional interests in the business (Stacks, & Michaelson, 2010).
These individuals constitute the nerve center of the business and how the company communicates with them and the strategies employed are of significant importance. Based on the organization’s structure these publics may consist of either internal or external parties, which can include employees, shareholders, suppliers among other. Public specialists have special duties and responsibilities in an organization. These practitioners are expected to collect and disseminate information to both internal and external users. In addition, they counsel management on splendid public approaches. Public relation officers also represent the whole organization in the press thus acting as media liaisons. Moreover, public specialists have the responsibility of dealing with the company publications which include newsletters, brochures, business dailies, and annual reports. Other advertisements mechanisms used to advertise and expose a certain brand and attract more users include ads for example Google ads.
Google’s vision, mission and purpose statement depict the competitive position of this organization in regards of what it aims at achieving. Google Corporation was established in 1998 and since then the company has been adhering to its vision and mission statements, which has contributed immensely to its success in the industry. The organization’s mission statement explains the strategies it wishes to undertake, such as innovation of novel products for its customers. Similarly, the vision statement defines future objectives and plans of Google Company such increase in its market coverage. The viability of Google Inc. can be attributed to its continuous efforts to fulfill its purpose. Recent research revealed that Google Inc. is the most valuable internet provider company in the world, worth approximately 650 billion dollars. The company is considered America’s best employer with nearly 53600 employees. In addition, Google Inc. reports net profits not less than 129.2 billion dollars in every fiscal year.
Google Company has employed exceptionally qualified and skilled public relations practitioners, communication specialists to perform several functions in the business. These professionals working in this dynamic organization, sometimes find it hard to carry out their responsibilities without a clear guideline. They thus, follow a particular procedure which comprises of four fundamental functions which involve, conducting a formal or informal research to get information from Google’s clients. After the research, the specialists develop a strategy of dealing with the issues found with publics.
Further, the public practitioners organize the information into the appropriate format and evaluate its reliability an accuracy. Like any other typical organization in existence, Google Inc. usually has its publics who have particular interests in the company. Due its size, Google Company has both external and internal audiences. The former include Google internet users, prospective contributors and other organizations like Microsoft, where Google redistributes its relevant information. Internal publics in Google Inc. include employees and stakeholders. The public specialists have the responsibility of communicating with both categories of publics. They as well counsel Google Inc. executive on the splendid public relations approaches suitable for the company. In addition, they link the whole organization to the news media (Hirsch, 2004).
Another responsibility of public Practitioners in Google Inc. is dealing with the company’s publications such as advertisements brochures, newsletters, annual performance reports and business dailies. The communication specialists edit, design, and crop such publications to deliver the information to the targeted public in an efficient manner. Newsletters in Google Inc. are commonly directed to the internal public such as the employees to provide them with adequate information concerning the organization and primarily seek to address the issues surrounding their employees. On the hand, brochures are designed only for external publics to create awareness of a particular change for example new Google products or policy amendments. These pamphlets deliver content to the user in commendable manner. For example, an advertisement brochure appears eye-catching and appealing to the user. Other Google publications include magazines mainly used in highlighting the company’s worth assets and other financial disclosures. Such magazines are well designed to provide the public targeted with adequate information. Google Inc. uses ads called Google ads to create awareness of novel services and attract more internet users to their existing products (Goodman, & Hirsch, 2010).
As I conclude, Google Company employs efficient communication strategies mainly by use of public specialists whose primary responsibility is to ensure suave communication flow both inside and outside the corporation. Employment of highly sophisticated communication mechanisms is among the chief contributors to the undisputable success of Google Company. Efficiency in Communication in a company should not be taken as a responsibility of all employees, rather it should be left with qualified personnel such as public specialists whose work is ensuring information is splendidly availed to the specified users timely and perfectly.
References
Stacks, D. W., & Michaelson, D. (2010). A practitioner's guide to public relations research, measurement and evaluation. New York, N.Y: Business Expert Press.
Goodman, M. B., & Hirsch, P. B. (2010). Corporate communication: Strategic adaptation for global practice. New York: Peter Lang.
Hirsch, H. (2004). Essential Communication Strategies: For Scientists, Engineers, and Technology Professionals. Hoboken: John Wiley & Sons.
